Amazon Video Shorts, Mailers, YouTube, Giveaways and More

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Liran is back to share some more insights in to amazon video shorts, youtube and email sequences.

Email Sequences

Low open rates
Local black list
Historic blacklist
Amount of emails sent versus how many are actually delivered
Then the small percentage opens
You send 100 emails, 60 go to the blacklist, and only 4 open it but you are charged for the sending of 100

Liran is getting a lot of responses back per day from customers responding to this single email much more than they did with 3 emails!
Using psychological triggers to get the review – (and my boss will really like it too 🙂
Some emotional touch to move them to take action
Subject line is framed as a question to pique curiosity – make sure it is relevant though
The message in the email is very short – I know you’re really busy so will keep this really short
Also, use P.S. as psychologically they have finished the email but you can add more content here
Think about using emojis too

Conversion is all about speed
Thanks for letting us know, we would really appreciate if you could leave a review for other shoppers to see
Just try to connect with the person to do you a favour
The emotional connection is good
Liran’s signature line is ‘Chief Happiness Officer’ – add some humour

Amazon giveaways
See what the competition is doing to get some good tactics
Giveaway your own product or someone else’s product to potentially build an email list before you even launch in a similar niche
In the giveaway you can force a customer to follow you on twitter or youtube
In the Youtube video you can give them a 2nd chance to win with a link and it send them to a landing page with an offer and captures their emails off the Amazon giveaway
Give a coupon code in a youtube video and send them to your storefront to get people to your storefront
No need to promote the giveaways as people just find them
Giveaway one unit and you get 2,000-3,000 watch it and go to your storefront

Placement ads on Youtube work really well
Good to find influencers – search on all the Amazon FBA channels that you can use for outreach
Work out the keywords you want and start working through the Placement Videos and filter on how recent and how many views they have to target your outreach
Instagram Influencer with 70,000 views that just wanted the product for a post on their stream
Big opportunity with Influencer marketing with free product

You want to find 5-6 that you rotate around so that your campaigns don’t fatigue their audience
Their audience doesn’t double that quickly so you need to rotate your campaigns
Upload the Influencer’s video to Amazon Video Shorts on Amazon
In the iPhone you can go to accessibility features and record your screen to capture the videos off your phone
Re-use the videos as video shorts on your store

Liran has had competitors put completely unrelated videos on his Video Shorts
An Amazon case is logged to try and get it removed
Completely not related product that this competitor is posting on his video shorts
Totally annoying
Not a good tactic to do it to another PL seller
Video Shorts are much more prominent on mobile – much better than desktop
Worthwhile doing if you’re already doing Influencer marketing
Use ‘4K video Downloader’ – free software