Live from Canton Fair – return leg
Danny is sat at Home in the UK but keeping up with the gang out at Canton Fair to give us all the low-down from China.
Live from Canton Fair
Danny is sat at Home in the UK but keeping up with the gang out at Canton Fair to give us all the low-down from China.
In-Depth With Liran Hirschkorn
Liran is here and we’re going in-depth on his journey to Amazon and beyond covering his parents instilling in him the ability to achieve, most important daily metrics, the book that most influenced him and what his current sourcing strategy looks like.
GURU Bashing
Danny is joined by Anthony Lee, Brandon Young and Liran Hirschkorn in an open discussion about GURU bashing and how the laudable goal of highlighting bad practice and even fraudulent behaviour might lead to toxicity or maybe backfire on you and your integrity. Is the sacrifice worth the risk…
Amazon Video Ads & Products with Low Margins
We are back with Liran Hirschkorn talking Amazon Video Ads and his experience in the trial he used a year ago, plus the story of Amazon blocking ads for CRAP products that can’t realise a profit (CRAP) meaning those vendors can’t shift inventory without dropping their price to Amazon fixing the problem
Misuse Of Sales Rank
Liran Hirschkorn is with us on misuse of sales rank and how Amazon ToS is vague on the wording but brushing, rebates and coupon codes might be leading to review manipulations and impacts to best seller ranking that Amazon will certainly frown upon.
Taking The Emotion Out Of PPC and Listing Optimisation
Liran joins us to educate on ppc and listing optimisation drawing attention to our biases and emotional attachment to keywords and PPC campaigns often to the detriment of revenue and profit. Be objective and let the market and data guide your decision making.
Part 2: 2018 Round Up with Kevin King & Liran Hirshkorn
Part 2 of our 2018 Round up with Kevin King and Liran looking at the rise of Black Hat tactics and how Amazon will respond in 2019, challenges to AMazon’s dominance and how smaller sellers will be squeezed by big brands
Part 1: 2018 Round Up with Kevin King & Liran Hirschkorn
Liran and Kevin King join for a 2018 roundup going through the changes we’ve seen in Amazon looking at reviews, rating of Buyer Accounts, the rise of the chatbots and what’s coming in 2019…
Amazon Black Friday Checklist Part 2
Liran and Danny continue their breakdown of the Amazon Black Friday and Cyber Monday checklist covering coupons, images, promotions, pricing and metrics. Give the checklist to your team to optimise for the big day.
