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Ivelin returns with Amazon Algorithm Changes.
- Five years ago he built a system to detect changes in the code and make sense of it
- Sometimes they are wrong but most of the time they give early sight to change
- Testing is key to get ahead of what’s going on out there in Amazon Algorithm Changes
- The landscape changes frequently
- There are sometimes mistakes that open up loopholes which are exciting Amazon algorithm changes
Dot search hack has been removed
- You go to a specific category
- Type a ‘dot’ and it shows the first 5 keywords in that category
- Not available – Amazon are closing lots of loopholes that have been leaked on-line
Negative Search removed
- When you look for a notebook it could be a laptop or a written notebook
- Amazon allowed you to exclude certain keywords by typing “-notebook” similar to Google
- This now doesn’t work anymore – might be a temporary issue
New URL to remove Sponsored Ads
- Structure of URLs have changed indicating new Amazon algorithm changes
- You can add popularity in the URL and this removes all the sponsored ads
- You can see then how many sponsored ads are appearing on the page
- They are working on this in Amazon
List versus Grid URL changed
- This URL has been changed
- Sometimes you get grid other times you get list
- Type % in the searchbar next to your keyword and it gives you list view
Timestamps to Super URLs
- SuperURL does not work anymore
- Added an extra parameter so they know if you are manipulating the system or not
- A few giveaway companies (coupon code rebate websites) will not work anymore
- Two extra parameters to track if it’s coming from Amazon or an outside source
- After people manipulating ranking through giveaways
- People offering review services via Fiverr got lawyer letters from Amazon
- Giveaways keep buyers happy but impact the vibe in the marketplace
- Effect of giveaways is being reduced
Amazon Algorithm and Giveaways
- We are sure Amazon are collecting information on how people are using giveaways
- Amazon are forcing sellers to giveaway a lot of products due to the monthly storage fees
- Sellers giveaways achieves Amazon’s first rule “Happy Buyers”
- But giveaways in the wrong way impact Amazon’s second rule “vibe of the market”
- Companies like SixLeaf will ebb and flow to maintain services and help with sales velocity that will always be algorithm driven
- Relevance is everything for Amazon Sellers in 2018
Amazon has Multiple Indexes
- Upto four indexes in Amazon
- A vector between a listing and the keyword – type a keyword and it links to an ASIN
- This has now changed
- Amazon choice badge – has a completely different index, keyword is not relevant to the search,
- PPC – bid on a not very relevant keyword but you make sales and so Amazon assigned this keyword to that specific PPC keyword
- Amazon separate for testing purposes and for them internally – to understand which keywords get juice from Ranking, Alexa, etc.
- There isn’t one global index but it’s partitioned into at least four indexes so far
Contact
- OrangeHatSummit.com
- FB OrangeHatHackers
- Orange Hat Summit Event is 23rd Aug in Montreal Canada
- ivelin@riverclean.com
