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Justin Dyson is a 7 figure amazon seller who started in phone cases and now in baby. We cover the challenges of growing a team to ensure the business can flourish and how Walmart is now like Amazon 5-10 years ago, easy to rank but clunky.
- In Texas and in a thunder storm
- Wife and business partner Channing started in 2014
- Selling for 4 years and started in the cell phone cases niche
- Moved into baby niche after 6 months
- In the upper end of the 7 figure amazon seller spectrum
- Good timing to move into baby – especially as having second child
Conversions
- Conversion and sessions metrics are key in baby niche especially as a 7 figure Amazon seller
- Some products that have 30-40 conversion unit/session percentage
- And some have higher sessions and lower conversions around 10-15%
- Depends on the products and the Mom’s needs
- You can see in the data where people are shopping around
Brands in Baby
- Have just the one brand and all in Baby niche that has worked to get to a 7 figure Amazon seller
- With 14 product lines and 65 SKUs with 3 more in June and new products in Q4
- Plan out 6 months for new products
Changes since the Goldrush
- When review clubs and Zonblast were the thing
- Never did those early on
- So not seeing a ton of changes from those
- Building our own audience has been super important
- If you’re not growing your own audience then you need to now
- Having higher quality products is a big benefit in getting reviews
- Justin doesn’t even need to ask for reviews on the higher quality products and meets the customer’s needs
- High quality equals reviews
- Danny has always had inspections to ensure high quality
Walmart – off-Amazon Business
- Not so much off-Amazon marketing
- Doing manychat to build a Facebook messenger group
- Only run ads in Amazon
- Doing Walmart for the last 6 months
- Walmart is Amazon 5-10 years ago
- Ads are really cheap compared to Amazon
- Pretty clunky right now but will grow and improve
- Hoping to turn it into $1m a year business
- Doing $15k / month on Walmart with 65 listings before the 2 days shipping
- Free 2 day shipping tripled sales in a month and a half with 30 x SKUs in stock
Future gazing
- Contniue scaling to $10m mark
- Make it easier with a team building and planning approach
- Have a business coach to grow this
- Want the business to be able to run and flourish without Justin’s constant attention
- Team is 2 x Employees plus Channing
- Has a COO who is running Amazon launches, optimisation
- Another lady who is community manager – all customer relationship (social media)
- Then Justin focussed on Walmart
- Channing on Product Development (being a Mom)
Seller Sessions
- Channing and Justin are coming to London
- Looking to learn more and advanced strategies and PPC
- PPC cashflow is a big problem for many sellers
