A Deeper Look At Press Release Launches for Amazon Sellers

Jodea Pearl Abalos
February 17, 2020

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Shane Oglow drops by to give us a blow by blow account on how you can use Press Releases to launch your products and drive traffic to your Amazon Product Page.

A bit of a background

All the way from Andorra, Shane shares with his his insights on how to launch your product using Press Releases.
Press Releases or PR are a piece of content.
Press release has the right keywords, word length and title that can be picked up by journalists and bloggers.
Shane’s business has all types of clients and uses press releases to generate external traffic not just for Amazon sellers.
Press releases never went away but it got abused.

The Press Release

The title is essential – no stop words.
PRs are not magic. The links in PRs are what push up the rankings.
Coordinate the PR with the same words and phrases as the rebates.
Backlinks – the PR must link to different good sites.
Google will see this as a well written, piece of content.

How Structured

Always go for long phrases.
Create different PRs with the same keywords.
PRs are not meant to be read! But Google reads it.
But when you have something really newsworthy then it gets picked up by media sites.
Use the press releases to your store
Canonical URL and direct URL do not show any difference.

Long Term Stuff

The titles create a great impact on how Google or search engines look at your press release.
You could rank good content, long term.
A typical launch takes two weeks.
Release one or two before the launch.
Impressions will be very low.
It has to be consistent monthly or weekly whichever works.
Knock down keyword after keyword.
You then build that good Google rank.

Press Release Sites

Send releases on sites that keep on content for months or years.
Stay away from sites that keep content temporarily.
Good sites: Yahoo, Reuters, Premium Networks and regular distribution for newsworthy pieces/ products

Additional tips

PR pushes up sales and pins you on top with ranking.
Check if you should use press release, it is not applicable to everything.
Connect with Shange Oglow: shane@prreach.com

To get help, or if you have any question then get in touch with us: danny@databrill.com

If you are looking for help or more information check out: https://sellersessions.com/case-studies/

Catch Dr. Ellis Whitehead at SellerSessions LIVE 2020!
↪️Saturday May 9, 2020 ?Here’s the link to book your tickets http://bit.ly/ssl2020uk
Conference ticket includes access to the Sellers Alley and YLT Translations”Boat Party”

Our Sponsors:

Thrasio – Lead Sponsor https://www.thras.io/
Sellers Alley / YLT Translations – Boat Party https://ylt-translations.com/ & https://sellersalley.com/
Urtasker – Merchandise https://www.urtasker.com/
GEMBAH – Care Packages https://gembah.com/
pingpong – Lanyards https://pingpongpayments.com/
Alex De Lilla – Design and branding https://alexdelilla.com/

About SellerSessions 2020

Our venue this year: The David Game Keynote Theatre, with tiered seating.
This year we are supporting a charity and a portion of the proceeds will be given to Tomy’s pioneering studies for prevention of babies born asleep: https://www.tommys.org/
We will give away 5 FREE tickets for single-parent Amazon sellers. If you know anyone please get in touch to get the details.
Confirmed speakers and more to come:
- Brandon Young
- Dr Yev Marusenko
- Destaney Wishon
- Zack Franklin
- Nadine Schöpper
- Liran Hirschkorn
- Ivelin Demirov
- Dr Ellis Whitehead
- Paul Harvey
- And yours truly, Danny McMillan. I will be hosting the show and speaking on a topic.