Meet the family

They will guide you through your FBA journey

Danny McMillan

International Public Speaker & Private Label Seller

Danny is a survivor of the former music industry, serial start up entrepreneur & now an Amazon Seller. Danny has been guest speaker at The Smart China Sourcing Summit in Hong Kong, The European Private Label Summit, The Private Label World Summit & The Great Escape (Europe’s largest Music Industry convention). He regularly speaks on all subjects relating to on-line selling and has appeared on numerous podcasts along with contributing to industry bible

Richard Morgan

FBA Seller & Partner

Richard started on Amazon in 2015 and after his first launch he travelled to Hong Kong to build his product portfolio. He has been co-organiser of the UK sellers meetup and when not on Amazon, runs his own off-line business. He has appeared alongside some of the biggest names in Amazon FBA delivering webinars and now anchor’s down Seller Sessions alongside Danny.

Seller Sessions

The Weekly Show for Advanced Amazon Sellers

Seller Sessions started out as a webinar back in January 2017. We went live every other Wednesday bringing in world famous guests such as Brian Johnson, Kevin King, Chad Rubin and Will Tjernlund to name a few. We believe in innovation and decided to develop the format to broadcast three times a week across the globe on multiple platforms – offering breaking news and advanced techniques for the large Amazon FBA community around the world.

We understand that our audience want their information fast, delivered in a tight concise way without all the pitching and hoops to jump through. So that’s how we deliver – no-nonsense and a BS-free zone.

The Extended Family


To make sure we bring you the very latest news, views and techniques we have brought onboard our good friends Anthony Lee, Sean Smith and Taylor Benterud to cover their key areas of expertise. Thought leaders in their respective fields, Anthony, Sean and Taylor have regular slots on Seller Sessions to keep us up-to-date with the latest and greatest on PPC, Launch Techniques, Advertising/Marketing, Ranking and Amazon shenanigans.

Sean Smith

Amazon Sponsored Ads

Sean’s focus is on Amazon PPC and there is little that Sean doesn’t know about the subject of Sponsored Ads. He constantly pushes himself to update his knowledge and is vigorous in testing data on his own and client accounts. He runs the optimization agency Jungle Hustle and manages accounts across all different categories on Amazon, giving him a broad scope of knowledge in multiple verticals. Sean is a regular contributor to various summits and is frequently engaged in the public speaking arena.

Anthony Lee

A9 and Ranking on Amazon

Anthony Lee needs little introduction. He is the COO of Sixleaf, a published author of three books (two related to Amazon), a public speaker and is highly respected in the FBA community. Anthony is constantly conducting 100’s of tests and often sets the way for others to follow in ranking on Amazon. Whilst no-one outside of Amazon knows the inner workings, his knowledge of the A9 algorithm is incredible and he, like the rest of the team, brings lots of value to the show.

Taylor Benterud

AMS (Amazon Marketing Services)

Taylor is the youngest member of the team and has incredible knowledge of AMS. His agency Better AMS is the market leader in his field and his peers look to him for advice on the latest tactics. He also has his own proprietary reporting software to ensure his clients have the best knowledge on hand for optimizing their campaigns. Taylor not only covers AMS for us but the little-known AAP (Amazon Advertising Platform).

Disruptive dialogue

Disrupting the FBA approach to cookie-cutter selling, be it on Amazon or elsewhere, we bring everything we know to share and what we don’t know we will investigate. You don’t just get us but our friends from around the globe, which are some of the biggest names in the world of FBA

Paying it forward

We believe in ‘paying it forward’ and helping others. It is very rewarding to see people succeed and avoid pitfalls. Where we have focused on giving back, it has been a tremendous help to our Amazon businesses and we have built a powerful network of friends across the globe.



Focusing on the right things…

We are not ‘Gurus’ and we have no courses to sell. We run our own Amazon brands selling products. We enjoy helping people via our weekly shows and public speaking engagements. We apply the 80/20 rule to everything and know that focus is key as there are only so many hours in the day to do your best work.

Sharing freely

The keys to the kingdom…

We share our learning freely and openly on Seller Sessions to keep ourselves on top of our game, to connect with you and others in building and growing our businesses together. The more you ‘pay it forward’ the more it comes back by way of support and knowledge. You also get to meet incredible people along the road to success. This is the foundation to Seller Sessions and how we work with other people here in the UK and around the world.

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