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Augustas Kligys on Affiliate Marketing to bring a balanced view to Danny’s poor view of affiliate marketing with Augustas actually generating some of his income from his affiliate work promoting companies, software and services to his audience
- Danny is not a big fan of affiliate marketing and doesn’t see the benefits of it
- Augustas does virtual summits in the Amazon space
- He mentions that he is an Affiliate Marketer when he describes himself
What is an Affiliate Marketer
- Covered on the previous show different areas of affiliate marketing
- Ticket operators wrap tickets in affiliate marketing
- Using it to promote your products (Michael used Gizmodo)
- Your brand and product is a reflection of you
- Danny not found super-successful affiliates that he’d like
- Augustas does not ‘act’ like an affiliate marketer
- Not doing long sales pages with pressure and hype
Protect your Brand
- Do you really want affiliate marketers to promote you and your brand
- Where do you find them
- How do you measure them
Augustas’ Experience
- Partnerships and Affiliates is Augustas’ view
- WIthin 3 weeks of launching his first summit he had 1,500 subscribers thanks to his ‘partnerships’ with Speakers on his summit who promoted with affiliate links on a 50% revenue share on the sales
- In Lithuania we are less ‘salesy’ not like Northern US pushy sales approach
- A different mindset and Augstas did not feel comfortable to send email to his audience
- He needed to monetise between summits and so he sent emails to his audience
Challenge 1 – Not to be Salesy
- Augustas had to work through his not being salesy mindset to be able to monetise
Challenge 2 – some Affiliate services don’t have good tracking
- How to overcome the problem of poor tracking and trust
- Augustas trusts 99% of the time
- Had a problem 2yrs ago with affiliates sales he made and did not get paid (he made 2 sales but vendor said they had 2 refunds)
Challenge 3 – Chasing payment for referrals
- Augustas gets approached by companies that want to promote their wares through his audience
- It can take energy to chase money off of referrals made
Demo Mondays
- Augustas runs a regular demo for new tools and software to be demonstrated to his audience
- The 1st 20-30 episodes was all free from Augustas but each one took 5hrs to produce
- Felt he was giving too much and so had to move to charge for this
- Got approached by more and started using his price – currently unto $200 and an affiliate link
- The valuation of the work that Augustas puts in
- If companies are haggling over $200 then Danny sees no point in it
- A referral link is a an easy thing to do
- Risk is on Augustas’ side in that he could burn his list and lose subscribers
- But wants to keep doing this as wants more people to hear about these products
Affiliates Abuse
- Some companies abuse the affiliates and go through a lot of them for very little rewards to them
Promotion Risks as an Affiliate
- Problems of promoting a product as an affiliate and then find what you promoted goes bust or fails
- Competitors pressing for promotion too and rejection can offend
- Being approached for pay to play at events or on podcast episodes etc
- Certain service providers struggle to develop marketable content
- Chasing money from referrals is a pain
- A murky minefield to know who to promote and trust when suggesting to your audience
- Hard to pick and back the right horses and risk your audience trust
- Always have to be careful with any new unknown company or service – test them first
