Darren Saul at Vendo to help brands sell on Amazon B2B, to protect themselves as brands and sell more leveraging the benefits of Amazon B2B listings
- Looking at Amazon B2B
- One of hte fastest growing platforms for Amazon
- Established in 2015
- 92% of Business 2 Buyers are using it to research Business purchases
- 82% have made a business purchase on Amazon
- Have 1m Business users
- Upto $10bn in revenue annually
- Aim for $20bn by 2021
- B2B market in general is $889bn in 2017 – Foresters
- Amazon now stealing a big market share of B2B customers
Stats and Devices
- 61% are using mobile devices to purchase
- 41% preferred shopping on mobile to desktop
- Continues as almost 70% of Amazon purchases are on mobile
- 73% involved in B2B purchases are millennials
Enrolment
- Go to Amazon business portal
- Same seller feed as you would get under your professional account
- No long term contracts
- Referral fees of 8-15% depending on what you’re selling
- Discounted fees are similar to Seller Central
- Some incentives for certain categories
Eligible Categories
- Every category is eligible for Business
- No extra cost so might as well offer up all of your items
- Just come up with a discount structure you want to offer for business pricing
- When you log into your own business portal you see offers from other sellers selling on business with much bigger discounts
Categories
- Government, Manufacturing, Energy, Healthcare, Education and Hospitality are where teh buyers are coming from
- Stationery are the go-to
- Consumables – like kitchen supplies and coffee
- Plus the large discount range – 5 different quantity discounts available and large bulk discounts to buyers
- People’s buying habits are 70% of searches starting on Amazon
Off-line Marketing
- On-line activity through the business portal you can drive off-line marketing opportunities
- If you see heavy buying in a territory – because you are a 3rd party seller you can see certain info on those buyers and you can target your sales people to go to that territory and target that customer
Augmented Listings
- Augment your listings with CAD drawing in Industrial and Scientific
- You can add user guides to your listings to educate your customers
- Add credentials to your profile and you get ranking juice and a business seller badge as well
Benefits
- Reach millions of Amazon business buyers over 1m right now
- Tons of features and enhancements for your products
- Develop additional marketing channels on and off Amazon
- Sell in larger quantities and establish a continuity relationship with your client both on-line and off-line
Payment Terms
- Platinum stores get paid a lot faster
- Payments to B2B are paid on invoice from a week to 3 weeks
- As a whole seeing a lift of 7-11% on sales volume after a couple of months
Contact
- Vendo is a platform that partners with brands to buy and sell
- darren@vendocommerce.com
