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Michael Hartman is with us talking through affiliates and affiliate marketing. A double edged marketing tool that you could use to promote your products out and also could take affiliate money in for your to promote the services of others
- Affiliate marketing is another form of marketing to sell your products
- It can look like affiliate marketing is free but there’s a lot of work to get to the right affiliates
- Affiliate marketing is a double edged sword
- If you get the right affiliate link it can improve rank very quickly on Amazon
- Seen units move 5k-10k units in a day on one SKU
- The Affiliate got a % and they sold a lot of Michael’s products so all good
- Some affiliates can be one boom deals
We don’t Take Affiliate Marketing
- Affiliate marketing is not for Seller Sessions
- Want to maintain our independence
- Avoid the pressure of affiliates to promote things
- We keep the content king and queen
- Putting good quality content in the reach of everyone is the key
Use Affiliates for own Products
- Michael will use affiliates to sell and market his own products
- He won’t push affiliates services / software in his talks
- What if the product goes bust and you’ve promoted it….not great for your audience
- Just be careful who you affiliate with
Things are changing
- Podcasts used to be able to get away with fluff and no real content
- These days podcasts must have ‘real’ knowledge in there to keep an audience
- Michael has used affiliates to scale really quickly on Amazon
- Influencers these days are similar to the affiliates of old
Just say No
- Looked at a lead advertiser for Seller Sessions but in due-diligence on their service we found it didn’t hold with the integrity of our brand
- So we didn’t recommend or go with it
- If you can’t in good conscience go with it then avoid
- Not trying to hate affiliates but just avoiding the murk
- Danny’s background in the music industry and a ticketing startup…
What is an Affiliate
- If you want the short-term then go for the affiliates money
- Not usually a long-term play
- A pretty short-term strategy with a limited life-span
- Not met a super-successful affiliate that’s super ethical
- Pretty much driven by money
Make Value before Money
- If you make meaning, you’ll make money
- But it won’t always be the quick money
Reporting
- Being an affiliate on the receiving end
- You’ve got to take on face value that the commission you’re receiving is correct
- It’s a bit sketchy
Get your Affiliates
- How to go and find your affiliates
- Gizmodo was where Michael found his
- The first one went well but he applied for more and didn’t get through
- If you build your affiliate system:
- Need a reporting system
- A swipe file for your product
- A good commission structure to make it interesting to affiliates
- Software for affiliates is attractive as it’s continuous use each month
- Currency companies always pushing for affiliate
- How much commission can you give away to make it attractive?
Podcast Integrity
- A lot of software companies are giving away lots of monthly renewals based on what their customers are paying
- As the host of a show Danny has a higher ethical responsibility to disclose any affiliate deal on software being covered
- This podcast is targeted at higher level advanced sellers and business owners
- We are not the 4hr work week lifestyle podcast
- We’re here to give you the information and knowledge
Affiliates
- You can use affiliates in some categories where it will work well
- Fake and false advertising is a key area to focus
- Danny is very biased against the affiliate world
- Go out and do your own research before you enter this world
- Not always as easy as it looks like
- Where do you find the affiliate that suits your product and it’s needs without burning bridges with your customers
Contact
- Found a successful way to scale 4k x SKUs a month – well done Michael with your SOPs and Tech
- michael@innoventic.com
