Micheal Hartman launched a Kickstarter campaign and discovered that 84% or so of Kickstarters are generated by men buying from the platforms. In this episode, Michael shares with us his experience, new learnings and new strategies you can use for your business and how failure is not final on or off Amazon.
Mehgla is with us giving an insight to sourcing from India for Amazon Sellers. We cover the benefit of not sourcing from China, the similarities and differences in sourcing from India and we cover trade shows and sourcing councils that can help in exporting products.
Emma Usher runs an agency for Influencers and celebrity marketing and runs us through the minefield that is marketing with Influencers, don’t ask ‘how much’ but open a conversation and Emma’s access to their feeds, stats like and dislikes will help you get an authentic campaign.
Karyn Thomas joins the show and talks through the immense value in effective copywriting on emotion to increase conversions on your product listing. Channeling the power of Senek’s great talk on leading with the Why in focusing on the emotional appeal of your product is a winner.
Rich Goldstein is a trilogy of skills with engineering, patent attorney and marketing providing a fully rounded view for the Amazon seller. He understands the product features and manufacturing, the power of the patent in Amazon and the marketability aspects of IP and patents for the product.