Failure Is Not Final (On Or Off Amazon)

Micheal Hartman launched a Kickstarter campaign and discovered that 84% or so of Kickstarters are generated by men buying from the platforms. In this episode, Michael shares with us his experience, new learnings and new strategies you can use for your business and how failure is not final on or off Amazon.

Emotion VS Logic With Karyn Thomas

Karyn Thomas joins the show and talks through the immense value in effective copywriting on emotion to increase conversions on your product listing. Channeling the power of Senek’s great talk on leading with the Why in focusing on the emotional appeal of your product is a winner.