We go in-depth with Paul Harvey talking through his Amazon successes and failures, the move from a successful cagefighter and how that prepared him for teaching in public and private schools in South Africa nad the UK, plus his love for Gorilla Suits.
Paul has joined us to go through Facebook for ranking products and the use of landing pages and bot flows for launching products, how the importance of getting the initial ad setup correctly drives the success of either landing page or chat bot conversions and how the mechanics of chatflow ‘conversations’ differ from landing page copy.
Paul Harvey joins us talking Facebook, setting up ads for hugely successful product launches time and again. The mechanics of the setup process for effective, high-converting ads and campaigns plus how to target the audience characteristics for the greatest success from reverse psychology to to KISS and perseverance
Paul joins us to talk through Facebook re-targeting and the final piece of the jigsaw in setting up the audiences and ads to retarget those audiences that reduces your cost per click and increases your traffic and conversions across the board.
Paul Harvey is with us teaching us how to go about creating custom conversions on Facebook to groom our pixel and build the audience that is closest to the Amazon purchase for us to retarget and build lookalike audiences from
Paul Harvey is with us for an episode focused on educating following on from our brand analytics episode which went down really well. We will show you how to setup the pixel on Facebook for audience building and retargeting. So that you can implement this on your own campaign.