Davide returns with part two on how Chinese sellers are winning the race on Amazon.
HR in Chinese Firms means Chinese Sellers are Winning
- A restructure email was sent out on a Tuesday 5:30pm for an internal structure change the following morning
- So Wednesday morning they all changed desk and the restructure happened
- Only if a company is quick in changing their strategy and workforce can they survive
Four Years Ago
- They were following a horizontal strategy
- A Sales manager would take care of different brands – team for country (Germany, Spain, etc)
- More effective to have internal structure aligned to the brands and then product line
- Inside the product team there are people with multiple languages and can focus on that product line
People Turnover
- People go into companies, learn and then go build their own
- A very different approach to the Western
- Culture to learn as an Entrepreneur in China
- Much higher than in the West
- Very young workers and account managers work on Saturday and Sunday because they want to learn
- They become a master on the product line and then they look to sell a sub-product on Amazon
Obsessed with Success
- Chinese people are obsessed with money – Noah Hirschman
- Most researched word on Google is Sex
- On Baidu in China it is Money
- Just saying…maybe this has something to do with why Chinese sellers are winning
- Don’t want to use all of their time to make someone else rich
Skilled Foreigners
- Chinese sellers have the advantage
- They can hire skilled Foreigners to manage marketing
- Zac Franklin quoted this term
- All have huge advantages but Chinese sellers are still Chinese and there are barriers
- A lot of foreigners have been coming into China and selling in certain cities
- Doing really well in these cities and Chinese sellers are winning
- Living standards are raising and skilled Foreigners are coming in
- Appealing environment for Foreigners but this is changing
- Looking now to hire Chinese with good language skills in the country they want to sell in
- Less space for the Skilled Foreigners these days
