Seller Sessions Workshops Logo

Instead of leaving with a handful of notes you’ll never use, you’ll walk away from this workshop with ready-to-implement AI systems tailored for Amazon sellers. 

The go-to conference for Amazon and eCommerce sellers ready to scale smarter.
Learn cutting-edge strategies, connect with innovators, and leave with actionable results.

Fable 5.1 and Astra landed within 72 hours of each other, and Amazon sellers immediately asked which one is better. Danny McMillan and Shubhash argue that is the wrong question — and use a six-stage “harness” framework to show why the setup around a model decides the outcome more than the model itself, including a real cached-token pricing trap that can make two similarly-priced models cost 4x apart.

Key Topics

Timestamps

Key Takeaways

Notable Quotes

“A model is just an engine. If you haven’t built the car, the chassis, the tyres, everything else around it, a faster engine isn’t getting you anywhere.” – Shubhash
“You don’t pay your goalkeeper up front just because he’s the best athlete in the squad.” – Shubhash
“The model is the sex and sizzle, not the bit underneath it.” – Danny McMillan
“Before you chase the next model, write down only what you know… get that right and we are good.” – Shubhash

Resources Mentioned

Connect

Shubhash – Not a Square, now based in Dubai (relocated from London)

Seller Sessions is the leading podcast for advanced Amazon sellers, hosted by Danny McMillan. Ritu returns next week for Go With The Flow; Shubhash is back next month.