Seller Sessions Workshops Logo

Instead of leaving with a handful of notes you’ll never use, you’ll walk away from this workshop with ready-to-implement AI systems tailored for Amazon sellers. 

The go-to conference for Amazon and eCommerce sellers ready to scale smarter.
Learn cutting-edge strategies, connect with innovators, and leave with actionable results.

Sellersessions logo

Serving The Amazon Community Since 2017

Sellers Sessions is the longest-running podcast in the Amazon community since 2017. With over a thousand episodes, we feature top experts in Amazon marketing and ranking. 

Many leading figures made their debut with us, as Danny consistently introduces the new wave of educators and Amazon sellers who are on the cutting edge of Amazon tactics.

1,000+

Episodes

8,000+

Subscribers

Since 2017

Years Running

300+

Experts Interviewed

Upcoming Events

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MARCH 2026 • LONDON

Seller Sessions Live 2026

Built for Innovators. Not Imitators.

Join Amazon top sellers for a day of intensive learning, networking, and strategies that actually work in 2026.

Everything You Need to Succeed on Amazon

🎙️

Weekly Podcast

Deep dives into Amazon strategies, interviews with top sellers, and cutting-edge tactics you won’t find anywhere else.

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Live Events

Seller Sessions Live brings together 300+ sellers for intensive learning, networking, and real connections that last.

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Seller Tools

DesignLoop and other tools built specifically for Amazon sellers to automate tasks and scale faster.

Latest Episodes

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8 of 100 episodes
Feb 6, 2026

Broad Match: Amazon's Earnings, Prime Saturation, and Why Rufus Is the Bet They Have to Win

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Jan 30, 2026

Go With The Flow: Cowork Deep Dive - Skills, Guardrails, and Avoiding Disaster

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Jan 18, 2026

Conversion Monthly: 2026 Predictions - AI, Automation and The Future of Amazon Creatives

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Jan 9, 2026

Broad Match Show: Adapting to Amazon's Evolving Landscape: Insights for 2026

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Dec 15, 2025

Main Image Monthly: Optimizing Beauty Products for Conversion: Insights with Aaron Graybill

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Dec 8, 2025

Images Outside The Echo Chamber: The Power of Product Opportunity Explorer

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Dec 3, 2025

Go With The Flow: Unlocking the Future of Video Creation with AI Tools

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Nov 24, 2025

Why Your Affiliate Style Images Might Be Killing Your Amazon Business

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Nov 21, 2025

Main Image Monthly: Optimising Conversion for Trendy Bandanas: Strategies and Insights

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Nov 5, 2025

Go With The Flow: Automating Amazon Data Scraping with Bookmarklets and Chrome Extensions

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Nov 5, 2025

Harnessing the Power of DesignLoop: VEO 3.1 and Sora 2 - Free For Amazon Sellers

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Oct 23, 2025

Claude on Steroids: Skills + Sub‑Agents + MCPs for 7‑ and 8‑Figure Amazon

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Oct 14, 2025

Conversion Monthly: PDP Analyser for Conversion Leaks

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Oct 8, 2025

Unlocking the Power of MCPs for Amazon Sellers

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Oct 3, 2025

Broad Match: Debunking the Straw Man Argument Around Rufus and Keywords

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Sep 25, 2025

Go With The Flow: Mastering Automation with Agentic Browsers: A Deep Dive into Claude Code

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Sep 16, 2025

The Blueprint: Unlocking MCPs: Simplifying Automation For Amazon Sellers

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Sep 12, 2025

Main Image Monthly: Why Amazon Sellers Win by Innovating, Not Imitating

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Sep 4, 2025

Harnessing MCPs for Automation: Revolutionising Amazon Seller Workflows

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Aug 26, 2025

Go With The Flow: Advanced Image and Video Prompting and Genspark's new AI Designer

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Aug 24, 2025

The Blueprint: Unlocking Cosmo: Advanced Listing Optimization Insights for Amazon Sellers

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Aug 14, 2025

Main Image Monthly for Amazon Sellers: Higher Conversions using AI-Driven Strategies

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Aug 6, 2025

Broad Match: Building AI Tools and Workarounds for Web Scraping Amazon

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Jul 24, 2025

Go With The Flow - Mastering Claude Artefacts For Amazon Sellers

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Jul 18, 2025

The Blueprint Live Build - N8N:Post Prime Day Performance Automation

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Jul 9, 2025

AI-Powered Main Image Monthly - Testing SoundBlock Earplugs Deep Dive

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Jul 1, 2025

The Broad Match Show: AI Implementation & Business Automation

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Jun 30, 2025

Seller Sessions Special Episode: Conversion Optimization Mastery with Andri Sadlak

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Jun 27, 2025

Go With The Flow #1: Mastering N8N Automation with Visual Workflows

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Jun 23, 2025

Broad Match Show : Embracing AI & Tool Selection

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Jun 19, 2025

The Blueprint Show - Unlocking the Future of E-commerce with AI

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Jun 13, 2025

Main Image Monthly - AI Innovations on Seller Sessions

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Jun 4, 2025

Amazon Sellers Special :The Future of AI and Software Innovation

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May 12, 2025

The Rise of AI for Serious Sellers — Insights from Danny & Dorian I Part 4

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May 8, 2025

Inside the Agency Model: Pressure, Performance & the Power of Manus AI Part 3

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May 6, 2025

Behind the Curtain of the Amazon Agency World I Part 2

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May 4, 2025

The Impact of AI on the Amazon Community I Part 1

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Mar 21, 2025

Broad Match Show - Who Hates Rufus?

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Mar 20, 2025

Kevin King: Conference Season, Networking & The State of Amazon Selling

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Mar 20, 2025

Main Image Monthly: Click-through Rate DOUBLED from 7% to 14%

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Mar 12, 2025

Behind the Scenes of Seller Sessions Live (Part 2): Why We Brought in Alex Hormozi's Guys

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Mar 6, 2025

Seller Sessions Live Behind The Scenes: New Format & Event Breakdown

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Feb 26, 2025

How a Former Pro Gambler Built an 8-Figure Amazon Empire

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Feb 18, 2025

All or Nothing: Amazon Seller Andri Sadlak Leveraging Home to Build 8-Figure Empire

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Feb 12, 2025

7 Figure Amazon Hacks with Max Sigurdson-Scott: The 365-Day Experiment

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Feb 6, 2025

In-Depth with 7-Figure Amazon Seller Matt Kostan

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Jan 31, 2025

Rufus Deep Dive for Amazon Sellers

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Jan 22, 2025

Buying Back the Brand - The Story of Beast Gear with Ben Leonard

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Jan 21, 2025

Behind the Scenes of Live Image Optimization

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Jan 9, 2025

RUFUS: The Blueprint (World Exclusive)

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Dec 28, 2024

Trump's Tariffs for Amazon Sellers

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Dec 27, 2024

Amazon Seller Mental Health Special

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Dec 17, 2024

Main Image Monthly - Winning the Amazon Game with Data

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Dec 9, 2024

AI Magic: Unlocking Data Analysis and Creativity for Amazon Sellers

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Nov 26, 2024

Mastering Amazon PPC and Organic Rankings with Anthony Nguyen

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Nov 18, 2024

Pushing the Limits of Main Image Optimization for Amazon Sellers

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Nov 13, 2024

Advanced Ranking on Amazon in Q4: Garfield Coore

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Nov 7, 2024

Master Amazon Ranking: Bite-Sized Insights from the Whiteboard - For Amazon Sellers

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Oct 31, 2024

Building a Full-Funnel DSP Strategy For Amazon Sellers

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Oct 31, 2024

Real-World AI For Amazon Sellers : How We Use It to Drive Business Success Introduction

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Oct 25, 2024

Testing 100 Amazon Product Listings with Rufus: My Findings

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Oct 23, 2024

Bayesain Updates - Changing the Game of Ranking

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Oct 17, 2024

Building a Brand from Scratch Today On Amazon

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Oct 9, 2024

Amazon Sellers: Boost Conversions with Main Image Strategies – Part 3

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Oct 8, 2024

The Science Science Behind RUFUS - Expert Insights on Amazon's AI Gamechanger

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Oct 3, 2024

Seller Sessions - The Man Behind the Honeymoon

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Oct 2, 2024

Product Titles & Descriptions - How Amazon Plan To Take Control

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Sep 16, 2024

The Honeymoon Period Part 2 - The End Of Gaslight Ranking

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Sep 11, 2024

Main Image Monthly - Image Teardowns for Better Conversion

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Sep 6, 2024

The Advanced Series Part 2 - Rekognition - For Advanced Amazon Sellers

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Sep 5, 2024

The Cold Reality of the Honeymoon Period & External Traffic Part 1

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Aug 31, 2024

Ranking in Real Time Part 3

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Aug 23, 2024

Ranking in Real Time: Part 2 with Colin Raja

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Aug 21, 2024

Fraser Smeaton: The $50M Amazon Success Story

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Aug 15, 2024

Ranking in Realtime Part 1 - with Colin Raja

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Aug 14, 2024

Main Image Monthly - Making Magic with Main Images

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Aug 8, 2024

The Connection Between Rufus, Rekognition, and Comprehend

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Aug 2, 2024

The Broadmatch Show - Vanity SEO Traffic, Checkout Optimization & New Experiments

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Jul 31, 2024

Mastering Amazon Listings: Essential Auditing Strategies

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Jul 25, 2024

AD Talks: Skyrocket Your CTR Like a Boss

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Jul 24, 2024

8 Figures in 6 Months - Amazon Seller Andy Slamans Shares All

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Jul 19, 2024

Cutting-Edge Product Research in 2024 with Isabella Ritz

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Jul 18, 2024

Prime Day Surge: Capitalizing on the Mid-Sale Rush

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Jul 13, 2024

Tactics for Dominating Amazon Prime Day!

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Jul 5, 2024

The Art of War On Amazon Part 4 - Black Hat Sellers & The Dark Triad

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Jul 4, 2024

AD TALKS: Advanced PPC Budget Allocation

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Jun 28, 2024

8 Figure Seller Sim Mahon - 3 Image Hacks All Sellers Should Be Using

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Jun 27, 2024

AD TALKS - What is Amazon's Creator Connections?

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Jun 26, 2024

The Broad Match Show - 9 Figure Scaling, Ranking, Red Flags & Black Hat

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Jun 18, 2024

Amazon's New AI Ranking Algorithm with Vannesa Hung

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Jun 4, 2024

The Art of War on Amazon (Part 3)

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May 27, 2024

In-depth with 8 Figure Amazon Sellers Sim & Jack

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May 20, 2024

The Art of War on Amazon: Part 2

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May 16, 2024

The BroadMatch Show: SSL2024 Review, ADHD Diagnosis, Side Events, and More

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May 1, 2024

The Biggest Hack This Seller Used To Reach 9 Figures

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Apr 26, 2024

The Art Of Winning on Amazon Part 1

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Apr 22, 2024

One of the Top Amazon Ranking Experts You Haven't Heard Of

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Apr 3, 2024

The Art & Science of Finding You Top Performers

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Mar 28, 2024

The Broad Match Show - Adam had a stroke, The W**d Farm and Rouge 99 Designer Steals A Seller Design

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Mar 14, 2024

7 Figure Sales Off Amazon

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No episodes found matching your search.
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What Sellers Are Saying

“I love Danny’s podcast because him and his guests talk about what they know, instead of what they heard others say! I also host an Amazon podcast, and Seller Sessions is definitely a must listen show.”

Quin Amorim

via Apple Podcasts

“Danny’s no nonsense approach to his podcasts make it a pleasure to listen to. He gets straight into the meat of it and boy is it meaty. The level of analysis and the guests he host are among the best in the Amazon selling business. This is the first podcast I listen too each week.”

MattJp37

via Apple Podcasts

“Danny stands out for being critical yet soft spoken. He doesn’t fall in the trap of endorsing others. Well recommended.”

ijua uhi

via Apple Podcasts

Meet Danny McMillan

Danny McMillan has been at the forefront of Amazon education since 2017. As the host of Seller Sessions, he’s interviewed over 1,000 industry experts and helped thousands of sellers build successful Amazon businesses.

Known for cutting through the noise, Danny delivers actionable strategies that work in today’s competitive marketplace. He’s the founder of Seller Sessions Live, the UK’s premier Amazon seller event.

1,000+
Episodes Hosted
300+
Experts Interviewed
Since 2017
Amazon Expert

Resources

Check our most popular guides

Agency Red Flags for Amazon Sellers - Seller Sessions
Guide

Agency Red Flags

The world’s most comprehensive guide to choosing (and avoiding) Amazon agencies. Know the red flags before you sign.

Masterclass

Master the A9 Algorithm

Deep dive into how Amazon’s search algorithm really works and proven strategies to rank higher in 2026.

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Part 1
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Part 2
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Part 3
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Part 4
Video Series

The Art of War on Amazon

4-Part Series — Conquer the mental battlefield, decode dark psychology of black hat sellers, and turn every setback into ultimate victory.