7 Figure Amazon Seller Justin Dyson

Justin Dyson is a 7 figure amazon seller who started in phone cases and now in baby. We cover the challenges of growing a team to ensure the business can flourish and how Walmart is now like Amazon 5-10 years ago, easy to rank but clunky.

  • In Texas and in a thunder storm
  • Wife and business partner Channing started in 2014
  • Selling for 4 years and started in the cell phone cases niche
  • Moved into baby niche after 6 months
  • In the upper end of the 7 figure amazon seller spectrum
  • Good timing to move into baby – especially as having second child


  • Conversion and sessions metrics are key in baby niche especially as a 7 figure Amazon seller
  • Some products that have 30-40 conversion unit/session percentage
  • And some have higher sessions and lower conversions around 10-15%
  • Depends on the products and the Mom’s needs
  • You can see in the data where people are shopping around

Brands in Baby

  • Have just the one brand and all in Baby niche that has worked to get to a 7 figure Amazon seller
  • With 14 product lines and 65 SKUs with 3 more in June and new products in Q4
  • Plan out 6 months for new products

Changes since the Goldrush

  • When review clubs and Zonblast were the thing
  • Never did those early on
  • So not seeing a ton of changes from those
  • Building our own audience has been super important
  • If you’re not growing your own audience then you need to now
  • Having higher quality products is a big benefit in getting reviews
  • Justin doesn’t even need to ask for reviews on the higher quality products and meets the customer’s needs
  • High quality equals reviews
  • Danny has always had inspections to ensure high quality

Walmart – off-Amazon Business

  • Not so much off-Amazon marketing
  • Doing manychat to build a Facebook messenger group
  •  Only run ads in Amazon
  • Doing Walmart for the last 6 months
  • Walmart is Amazon 5-10 years ago
  • Ads are really cheap compared to Amazon
  • Pretty clunky right now but will grow and improve
  • Hoping to turn it into $1m a year business
  • Doing $15k / month on Walmart with 65 listings before the 2 days shipping
  • Free 2 day shipping tripled sales in a month and a half with 30 x SKUs in stock

Future gazing

  • Contniue scaling to $10m mark
  • Make it easier with a team building and planning approach
  • Have a business coach to grow this
  • Want the business to be able to run and flourish without Justin’s constant attention
  • Team is 2 x Employees plus Channing
  • Has a COO who is running Amazon launches, optimisation
  • Another lady who is community manager – all customer relationship (social media)
  • Then Justin focussed on Walmart
  • Channing on Product Development (being a Mom)

Seller Sessions

  • Channing and Justin are coming to London
  • Looking to learn more and advanced strategies and PPC
  • PPC cashflow is a big problem for many sellers

Make your VOTE count!

Your community needs you!

We will be in touch shortly with further details. Don't for get to share this page with the community.

Share This
%d bloggers like this: