A Chat with 7 Figure Amazon Seller Michele Venton


Michele Venton running her business from Home with the family and now a 7 figure Amazon seller talks through her journey and how she’s gone from 1m to 5m and the path to 10m, the move from a team of VAs to recruit herself in the shape of other Mums around the world and how processes and unified communications and tools helped.

  • Had a previous retail business with 30 staff and large overheads – while just having a baby
  • Sold that business breaking even and learning so much
  • Loved running own business but did not fancy retail or dealing with so many staff all the time
  • Decided to start selling on-line
  • Dream of manufacturing and selling women’s dresses
  • Manufactured in East London and fabric from all over the world
  • Big challenge in getting traffic to own website and challenges on traffic to website

Moved into Amazon

  • Moved to Amazon and was on page 200 – why no sales?
  • Bumped into ASM course and threw herself into it
  • Saw huge opportunity in Amazon
  • Learned not to do clothing on Amazon quickly – returns, refunds, sizes, variations – as a new person
  • Stopped doing the dresses and moved into other products

ASM 2015 – Number 5

  • Did the course, visited Vegas and got fully motivated
  • Not looked back since

Children’s Market

  • Now in toys and games with a little in beauty and clothing
  • Focus is on children as a target market
  • After ASM tried loads of products – some flew, others flopped
  • Learnt what worked on Amazon and what doesn’t
  • Got fed up of selling random stuff on Amazon and wanted to build a brand
  • Trial and error it organically came to Michele
  • Two years ago launched the new brand
  • Cleared the decks and dropped profitable ASINs
  • Grown organically and successful ever since two years ago

Chatbots Success

  • Once brand was created
  • Strong view on target market, vision and core concept
  • Had a good following on Facebook – tripped over manychat over 2 years ago
  • Learnt it in a week and really quickly appreciated how fundamental it was to have own following off Amazon
  • Knew instantly this was a key thing to bring on
  • Realised after 6 months that had to outsource and met Michele Barnum-Smith and worked closely together on flows

Childrens Niche Sessions

  • Strong product keywords
  • Lots of browsing in this market
  • Conversions average 20%
  • Gets easier the more brand presence you have on browsing keywords
  • Conversion increase in more confidence and visibility in the brand

Hitting One Million mark

  • How tough was it
  • Never been focussed on the money
  • The first two years the accountants did it all and not focused on that at all
  • Just growing the brand, images, social following
  • Achieving 1st Million was no party and didn’t celebrate it
  • Biggest benchmarks are how many SKUs, ranking, conversion rates
  • Of course, been great to have security of going from 1M to 5M and now a 7 figure Amazon seller due to hit 8-figures by end of 2019

Scaling Up

  • Having access to Capital is the biggest hurdle
  • You need to have access to outside capital from some source
  • Having the processes nad procedures in place to get from 1m to 5m
  • To be able to put processes in place takes a lot of time out of your day
  • Have to become a HR manager to make it happen
  • Access to capital and building the team around you

Building the Team

  • Not using a traditional VA team
  • Using more local Mums in the team
  • When didn’t have the money used lower cost VAs to deliver
  • Believe you get what you pay for and as a 7 figure Amazon Seller I need this model
  • Having a team as close as you can – on-line conf calls is great but face to face is something else and needed at the level we’re at
  • Needed people who we can rely on to stay as a 7 figure Amazon Seller
  • Been a Mum at Home and with young kids – needed flexible hours and a job to do from Home
  • So wanted to recruit myself as I understand what’s needed and how I want to work
  • Put out an ad for Marketing Managers to cover the various market places in UK, Spain and Italy
  • Way of finding them was via a post on Facebook that gets shared by other Mums
  • So many skilled Mum’s that just want 4-5 hours a day to work and happy to compromise
  • They love the work and want it and do a great job

Meetings Structure

  • Two Managers live in south of Spain
  • Go over and travel to meet them face to face
  • Use Slack for internal
  • Use Clickup used to be on Trello
  • All work on-line on the same platform
  • Weekly meetings as a whole and daily meetings with the individuals

Goals as a 7 Figure Amazon Seller

  • Certainly selling and exit is on the radar
  • Got Q4 coming around and deposits going down next month
  • Reason would sell is the capital need growing and risk increasing the bigger you get
  • Taking it as far as you can and then selling it

Last words

  • Focus commitment and dedication with the right people around
  • Left family behind to travel to ASM with nervousness
  • Going to Seller-con in the States soon
  • Going to Linnworks to be on a panel too

Make your VOTE count!

Your community needs you!

We will be in touch shortly with further details. Don't for get to share this page with the community.

Share This
%d bloggers like this: