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Amazon’s A9 General Product Search – How Is It Calculated?


For a general product search, the top results of the query in each category are chosen. But there are over dozens of categories. How do they combine them to show only the most relevant? For this, the Search Relevance Team uses a blend of three main components. Today I am joined by both Amy Wees and Andy Arnott as we break these out and About our Guests…

Andy Arnott

๐—”๐—บ๐—ฎ๐˜‡๐—ผ๐—ป ๐—ฆ๐—˜๐—ข ๐—ฎ๐—ป๐—ฑ ๐— ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ถ๐—ป๐—ด ๐—˜๐˜…๐—ฝ๐—ฒ๐—ฟ๐˜. ๐— ๐—ถ๐—น๐—น๐—ถ๐—ผ๐—ป ๐——๐—ผ๐—น๐—น๐—ฎ๐—ฟ ๐—”๐—บ๐—ฎ๐˜‡๐—ผ๐—ป ๐—ฆ๐—ฒ๐—น๐—น๐—ฒ๐—ฟ ๐—”๐—ป๐—ฑ ๐—”๐—บ๐—ฎ๐˜‡๐—ผ๐—ป ๐—ฆ๐—ฎ๐—ฎ๐—ฆ ๐—ณ๐—ผ๐˜‚๐—ป๐—ฑ๐—ฒ๐—ฟ & ๐—ฆ๐—ฒ๐—น๐—น๐—ฒ๐—ฟ ๐—–๐—ผ๐—ป๐˜€๐˜‚๐—น๐˜๐—ฎ๐—ป๐˜. ๐—œ ๐—น๐—ผ๐˜ƒ๐—ฒ ๐˜๐—ผ ๐—ฐ๐—ผ๐—บ๐—ฒ ๐˜‚๐—ฝ ๐˜„๐—ถ๐˜๐—ต ๐—ป๐—ฒ๐˜„ ๐—ฏ๐˜‚๐˜€๐—ถ๐—ป๐—ฒ๐˜€๐˜€๐—ฒ๐˜€ ๐—ฎ๐—ป๐—ฑ ๐—ป๐—ฒ๐˜„ ๐—ถ๐—ฑ๐—ฒ๐—ฎ๐˜€. ๐— ๐˜† ๐—ฐ๐˜‚๐—ฟ๐—ฟ๐—ฒ๐—ป๐˜ ๐—ณ๐—ผ๐—ฐ๐˜‚๐˜€ ๐—ถ๐˜€ ๐—”๐—บ๐—ฎ๐˜‡๐—ผ๐—ป ๐—ฎ๐—ป๐—ฑ ๐˜€๐˜‚๐—ฝ๐—ฝ๐—ผ๐—ฟ๐˜๐—ถ๐—ป๐—ด ๐—ป๐—ฒ๐˜„ ๐—ฎ๐—ป๐—ฑ ๐˜€๐—ฒ๐—ฎ๐˜€๐—ผ๐—ป๐—ฒ๐—ฑ ๐˜€๐—ฒ๐—น๐—น๐—ฒ๐—ฟ๐˜€ ๐—บ๐—ฎ๐—ธ๐—ฒ ๐—บ๐—ผ๐—ฟ๐—ฒ ๐—บ๐—ผ๐—ป๐—ฒ๐˜† ๐—ผ๐—ป๐—น๐—ถ๐—ป๐—ฒ. ๐—œ ๐—ฎ๐—น๐˜€๐—ผ ๐—ฟ๐˜‚๐—ป ๐˜๐˜„๐—ผ ๐˜€๐˜‚๐—ฐ๐—ฐ๐—ฒ๐˜€๐˜€๐—ณ๐˜‚๐—น ๐—ฆ๐—ฎ๐—ฎ๐—ฆ ๐˜๐—ผ๐—ผ๐—น๐˜€ ๐˜๐—ผ ๐—ต๐—ฒ๐—น๐—ฝ ๐˜€๐—ฒ๐—น๐—น๐—ฒ๐—ฟ๐˜€ ๐—ฟ๐—ฎ๐—ป๐—ธ ๐—ฎ๐—ป๐—ฑ ๐˜€๐—ฒ๐—น๐—น ๐—บ๐—ผ๐—ฟ๐—ฒ ๐—ผ๐—ป๐—น๐—ถ๐—ป๐—ฒ. ๐—œ ๐—ฐ๐—ฎ๐—ป ๐—ต๐—ฒ๐—น๐—ฝ ๐˜†๐—ผ๐˜‚ ๐˜๐˜‚๐—ฟ๐—ป ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ต๐—ผ๐—ฏ๐—ฏ๐˜† ๐—ถ๐—ป๐˜๐—ผ ๐—ฎ ๐—บ๐—ถ๐—น๐—น๐—ถ๐—ผ๐—ป ๐—ฑ๐—ผ๐—น๐—น๐—ฎ๐—ฟ ๐—ฏ๐˜‚๐˜€๐—ถness!

 

Amy Wees Inventor, Entrepreneur, Teacher & Business Consultant. SEO Expert & Copywriter.

Proven leader, mentor, director, communicator, problem solver, and innovator. Accountable for results, master of task tracking and follow up to accomplishment. Always thinking of new and better ways to do business โ€“ one step ahead. Expert critical thinker ensuring a ready path to success.

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