Amazons New Search Catalog Performance Dashboard


Amazon is bringing out new tools this year to help Brands (only accessible to brand registered 3rd party sellers) with Insights on Search Performance of Their Products.

On Thursdays with Sharon today Sharon introduces the new Search Catalog Performance Dashboard which is currently available for all Brand Registered Sellers from the Brand Analytics Dashboard, and also touches on a not yet released dashboard called “Query Performance Dashboard” which should be launched within the coming months.

Here is what Amazon says about the dashboard:

The new Search Analytics Dashboard will include the Search Catalog and Query Performance dashboards:

The Search Catalog Performance Dashboard (out now in beta) will help brands understand their sales funnel at the product level. Sellers will be able to use this tool to quickly identify conversion issues or drop-off points where they lose customer attention. The dashboard will also help sellers analyze the price competitiveness of their products and optimize their marketing investments and inventory planning.

The Query Performance Dashboard (not yet released) will help sellers understand top search terms that are associated with their products. This information can help sellers better target the keywords they use in their marketing campaigns and identify opportunities to expand their product portfolio based on customer interest.
 

___________________________________________________
Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022
Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more
Hosted by: Danny McMillan, Sharon Even, and Izabela Hamilton
Grab Tickets at: https://live.sellersessions.com/
Conference tickets include the “Afterparty brought to you by BetterAMS and Clear Ads”.
Purchase tickets to the VIP Dinner “brought to you by Avask” https://live.sellersessions.com/
Big Thank you to our sponsors:
Seller Sessions Live in brought to you by Thrasio (May 7)
The VIP is brought to you by Avask (May 6)
Afterparty is brought to you by BetterAMS and Clear Ads (May 7)
Thank you to Perpetua, YLT Translations, SellersAlley & Pinformative

___________________________________________________

Grab tickets for Branded By Women Live brought to you by Branded.

Hosted by: Sharon Even and Izabela Hamilton
Featuring Yael Cabilly, Melanie Shabangu, Olivia Jones, Amy Wees, Cassandra Craven, Jana Krekic, Michele Venton, Cara Sayer and Kata Phipps.
Tickets: https://brandedbywomen.com/
Big Thank you to our sponsors: Branded, AVASK, Helium 10 and Multiplymii

Check out this episode!

RELATED POSTS

Amazon Frequently Bought Together Feature
1 2 3 100
databrill logo

Looking for a Better Agency?

Are you a 7 or 8-figure Amazon seller who is…

Table of Contents

Latest Podcasts:

Databrill Logo

Looking for a Better Agency?

Are you a 7 or 8-figure Amazon seller who is…