Paul Harvey returns and chat about some of the nuances of TikTok ads that will be useful for sellers.
Amazon does not index TikTok traffic (evident from no changes to the sessions and conversion rate).
Amazon Attribution’s tracking metrics cannot be relied upon…. either TikTok negates the tracking or Amazon does not track it.
The only metric we can rely upon is SALES. There is a sales impact from TikTok traffic, often around 30-40%, but the effect is either immediate or delayed by days, weeks even months.
Here is the blog post: https://www.newsletter.rankster.co/p/measured-success-tiktok-campaign related to this episode