Amazon Video Ads & Products with Low Margins

We are back with Liran Hirschkorn talking Amazon Video Ads and his experience in the trial he used a year ago, plus the story of Amazon blocking ads for CRAP products that can’t realise a profit (CRAP) meaning those vendors can’t shift inventory without dropping their price to Amazon fixing the problem

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Misuse Of Sales Rank

Liran Hirschkorn is with us on misuse of sales rank and how Amazon ToS is vague on the wording but brushing, rebates and coupon codes might be leading to review manipulations and impacts to best seller ranking that Amazon will certainly frown upon.

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Keywords, Variations, Relevance and Scale

Brandon Young gives us a deep dive into Keyword Relevance and how he selects his keywords and products, dominating the keywords even if there are 70 good relevant keywords with exact match and more than 500 a month searches

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The Tooling For Manufacturing Your Amazon Products

Jared Haw comes back to drill into Tooling for manufacturing your Amazon products. We go into the two main kinds of tooling types and processes for manufacturing and the relative costs and complexity of the various fixtures and tools available, plus the steps an Amazon Seller might take from idea to production.

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The Accuracy of Amazon Product Research Tools

Greg Mercer of Jungle Scout is with us to talk through the accuracy of Amazon Product Research Tools and his approach to assessing this using real data in as transparent a manner as he can find so people can make their own judgements.

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Affiliate Marketing Part 2 ( The Counter Argument)

Augustas Kligys on Affiliate Marketing to bring a balanced view to Danny’s poor view of affiliate marketing with Augustas actually generating some of his income from his affiliate work promoting companies, software and services to his audience

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95% Of Chinese Sellers Suspended on Amazon.de

Michael Hartman joins with breaking news on Chinese Sellers Suspended that comes out of a German news article stating 95% of Chinese Sellers have been suspended from Amazon Germany for not providing VAT tax certificates

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Taking The Emotion Out Of PPC and Listing Optimisation

Liran joins us to educate on ppc and listing optimisation drawing attention to our biases and emotional attachment to keywords and PPC campaigns often to the detriment of revenue and profit. Be objective and let the market and data guide your decision making.

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The Ad That Amazon Sellers Are Unhappy About

Izzy Benoliel joins us to talk about why Amazon Sellers are Unhappy. It revolves around an Ad and a Post, the latter being where Izzy shared an Ad he saw where Amazon got in the middle between the advertiser and the potential buyer in a paid ad and with their own competing product no less.

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Off Amazon Traffic (Facebook) – Landing Pages for Launching Products

Paul has joined us to go through Facebook for ranking products and the use of landing pages and bot flows for launching products, how the importance of getting the initial ad setup correctly drives the success of either landing page or chat bot conversions and how the mechanics of chatflow ‘conversations’ differ from landing page copy.

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