In order to demonstrate what we do, we have taken 3 different brands segmented into Tier 1, Tier 2 and Tier 3. Each have their own challenges, ranging from 10 SKUs to hundreds, with revenues between 6 – 7 figures. Two of the seller accounts are US based and one covers the entirety of the EU. Category wise, they reside in Home & Kitchen, Home & Garden and Office Products.
The time frame taken for this analysis is summer to Q4, in order to demonstrate the peaks and troughs of managing through low season (the worst time of year for most) and high season (where Christmas tends to be the optimal time for Amazon brands). The summer period sees an increase in window shopping without commitment, while Q4 is notorious for high cost per clicks and budget waste, unless expertly managed with an optimal strategy to maximise sales and minimise loss.