Last week Christian Otto Kelm joined us to discuss how he and his team are no longer seeing the correlation when using Amazon PPC to rank organically. Today, my cofounder and good friend Dr Ellis Whitehead joins to to discuss our findings and how we using PPC across dozens of our clients at Databrill. If you have a competitive Conversion Rate with PPC, PPC sales definitely boost Organic Ranking – We will demonstrate this all on today’s show.
A Data Scientist and Algorithm expert, Ellis’ has a proven track record in his ability to solve complex problems and turn them into simple solutions through software engineering, mathematics and data science.
He has been deeply involved in the success of the groundbreaking, Amazon software tool, Jungle Scout.
Ellis became inspired to solve these complex problems after completing his PhD in automation and data science.