Why Search Volume Doesn’t Matter with Tomer Rabinovich

In this episode, we discuss with Tomer Rabinovich why search volume doesn’t really matter and his approach to product research.

Product selection in general

  • There are a lot of gurus out there BUT they have almost the same approach
  • Everyone is doing that.

So how do you stand out? The process…

  • This is good for beginners: watch for new products
  • Think of competitive products – where the demand keeps growing and caters to everyone
  • Find sub-niches and find those products: cellphone is a parent niche, sub-niche cellphones for kids
  • Start out with specific niche which has high demand
  • How about locations like US which has very competitive long-tail keywords? Doesn’t matter. Process works everywhere.
  • We use Helium10 for search and Cerebro where you can take and compare competitors
  • We do not use search volume because it makes you miss out on higher revenue products
  • Do not filter by certain search volume
  • Target specific persons – create a profile.
  • THINK: they need a yoga mat what else will they need?
  • Reverse engineer what search term they use. ONLY AFTER: you have selected a product for that profile.
  • We base everything on our competitors as benchmark: photos, price and etc.
  • We put everything in Cerebro and Helium 10: we use rankings 1 to 5 as basis for ASINs.
  • If Amazon suggests words where we will bid, we will put a lower bid for those low ranking keywords because we know we will not convert.
  • We will put higher bid on words we know we will convert based on the analytics.
  • We initially set up PPC for the product and get some reviews from the start
  • We use lists, rebate key.. MIX YOUR STRATEGY
  • Target different keywords in lists, rebates etc.
  • Do not use the same keywords throughout your tools
  • SFB: Search, find, buy — we ask customers to type keyword + brand name
  • Do not aim to rank on lower pages like page 10– it doesn’t convert and not worth it.
  • IMPORTANT: make sure you have reviews before you bid on keywords
  • If you do not convert then Amazon pushes you back a few pages with your ad.
  • What you see on sponsored ads are top competitors with good conversion
  • The goal is to convert best for a  keyword or term so you can save and make more profits.

Tomer’s Tips for Success

  • Do not launch mediocre products
  • This will not be sustainable in the long term and will not bring profit
  • Sell good products!
  • Target a specific sub-niche/ niche
  • Improve the product

Connect with Tomer Rabinovich
Website: https://www.tomerrabinovich.com and he will be joining us in China Magic

Join us in these key events!

September 7 – Orange Hat Mastermind | Check event HERE
September 12-14 – Sellerfest Lithuania | Check event HERE
October 1 – Birmingham Linn Academy | Check event HERE
October3 & 4 –  Amsterdam PPC Congress | Check event HERE
October 17 – AmaFest Manchester | Check event HERE
October 22- 23rd – Cross Border Summit and China Magic the same week!
October 27 and 29 – Global Sources | Check event HERE
October 14-20 – India Sourcing Trip | Check event HERE

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