Why You Should Not Trust Unit Session Percentage Data In Seller Central

Dr Ellis Whitehead returns to go through data showing why it is not a good reason to trust Unit Session Percentage Data in Business Reports. Today we will show some examples whereby it can be in the extremes of 40% registered as a conversion rate yet the true conversion rate is only 16% (which is still good). New product launches with PPC are great indicators of this,  showing more red flags than a matador. We know the importance of conversion rate pertaining to A9, what makes this harsh is the reality is we are still partially blind on one of the most important ranking metrics.

Check out this episode!