10 Amazon PPC Tips For 2020 You May Not Know…

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Jelena Nuhanovic joins the show to drop some PPC science to kick of 2020 in style. She picks out 10 strategies to help you get your campaigns popping; so buckle up and enjoy.

A bit of a background

  • Jelena Nuhanovic is the Head of Marketing in Amazonia, a PPC full-service digital marketing agency specializing in digital development, ecommerce and marketing. 

?10 Amazon PPC Tips!

Auto cheap campaign – 5 cent bids, low acos for large product portfolio. Basically putting thousands of products in one auto campaign with extremely low bids to run over a longer course of time and rooting out the ones that consume the most of the budget. We would end up with pretty great sales with low ACoS but only works for brands that have a huge product portfolio.

  • Auto campaign structuring – each targeting group should have it’s own ad group. That way you have much more clarity in the search terms report as you can see exactly what searches were triggered by which targeting group, and then optimize them through bid adjustments according to their contribution.
  • Analyzing unit session percentage (conversion rate) in business reports, to determine when to lower the bid or pause a keyword for specific products
  • Video ads for mobile: our experience so far. It is important to start using them ASAP because Amazon will shortly cap the number of video ads due to limited ad placements
  • Brand analytics: using item comparison report to know which products to group together in sponsored brands ads. Using item comparison report to target your own products to follow that sponsored brands ad on your product detail page. Works well for upselling.
  • Brand analytics: using demographics report to craft the copy and choose the right custom image for your sponsored brands ads according to gender.
  • Tips to improve CTR in sponsored brands ads: using keywords in the ad copy (old trick from google ads)
  • Tips to improve CTR for products with many variations: advertise only the best selling variation, as the rest of them will be present on the product detail page anyway
  • Using display retargeting to leverage Amazon partner network to fight competition. Being present on non-traditional placements by targeting customers who viewed similar products only.
  • Mentioning coupon codes in your sponsored brands ads to increase sales for newly launched products. Works great if you already have a well established brand and existing product portfolio

?Book your Tickets HERE http://bit.ly/ssl2020uk

  • A third of the tickets have been sold out. We released limited Tickets to our previous delegates last year. We have a short run of Early Birds and will release General Admission thereafter. Last count we have 76 tickets left . 
  • Conference ticket includes access to the Sellers Alley and YLT Translations”Boat Party” on a first come, first served basis.
  • Conference ticket includes access to the Sellers Alley and YLT Translations”Boat Party” on a first come, first served basis.

Our Sponsors:

About SellerSessions 2020

  • Our venue this year: The David Game Keynote Theatre, with tiered seating.
  • This year we are supporting a charity and a portion of the proceeds will be given to  Tomy’s pioneering studies for prevention of babies born asleep: https://www.tommys.org/
  • We will give away 5 FREE tickets for single-parent Amazon sellers. If you know anyone please get in touch to get the details.
  • Confirmed speakers and more to come:
    • Brandon Young
    • Dr Yev Marusenko
    • Destaney Wishon
    • Zack Franklin
    • Nadine Schöpper
    • Liran Hirschkorn
    • Ivelin Demirov 
    • Dr Ellis Whitehead
    • Paul Harvey 
    • And yours truly, Danny McMillan. I will be hosting the show and speaking on a topic.

Buy Tickets HERE http://bit.ly/ssl2020uk

Don’t just take our word for it…

Michele Venton
?“The first of its kind!”

Steve Consalvi
?“Best seller event so far!”

James Cissel
?“Insightful and actionable”

Ott Kraut
?“Fresh insights. Generous sellers. Recommended!”

Andrew Tainton
?‘This incredible event was run by mad scientists to create mad sales’

Scott Gallacher
?“Every session provided at least 3 high value, actionable strategies.

Paul Nicoll
?”Quality Actionable Content”

Simon Booth
?“Professional high-level informed learning community”

Steve Kong
?“Informative, enjoyable, bring on next year”

Mark Jennings
?“A day and night to remember!”

? Need help with your Amazon PPC?

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✔️ SellerSessions.com/Case-Studies/

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