Product Titles & Descriptions – How Amazon Plan To Take Control
In this episode of Sellers Sessions, Max Sinclair discusses major shifts for sellers, focusing on AI-driven personalization and its impact in the coming months.
Key Topics:
Personalized Product Descriptions
Amazon will now dynamically change product titles and descriptions to fit individual customer searches. For instance, if a user searches for “gluten-free cereal,” Amazon’s AI may push that keyword to the front of a title. This shift takes some control away from sellers, raising concerns about SEO and content optimization.
Challenges for Sellers
Sellers may struggle with these automatic adjustments, as AI-driven changes could remove or rephrase important keywords. While this may feel disruptive, Max suggests that Amazon is implementing these changes because they work better for customers… Only time will tell!
AI-Generated Bullet Points
Amazon is also using AI to suggest more concise and standardized product bullets. While these edits aim to create consistency, they don’t necessarily focus on increasing conversion rates, which has caused frustration among sellers.
Future of AI Agents
Amazon is rolling out AI assistants like Amelia, which will help sellers with tasks like tracking metrics and escalating support issues. Max believes that, while these AI tools are still in development, they will soon become powerful resources.
The MCM Model
Max introduces MCM (Multitask Pre-trained Customer Model), a new AI designed to enhance product recommendations. He predicts it will soon become essential for sellers to understand how it works.
