Amazon Marketing Hacks Part 2 with Kevin King - Session 029

Amazon Marketing Hacks Part 2 with Kevin King – Session 029

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Kevin King returns for Part 2 to share a number of his 99 best Amazon Marketing Hacks to increase your sales and grow your Amazon business.

In working out these best amazon marketing hacks Kevin has invested thousands of dollars on tools to date
Kevin likes to verify using data
Free tool is Sonar-tool.com and is best and most accurate – good for testing
Used to use Amazon’s AMS tool as a barometer but Kevin found it can be influenced so not reliable
Now using Helium 10 – Cerebro tool – THE most accurate in Kevin’s view based on his research and experience
If you pay for one, use Cerebro and then Sonor-tool in addition
Danny says multi-language search in Sonar is very powerful with a good visual tool – a great tool
Cerebro lets you download too both broad and specific keywords data
Danny advocates using the 80/20 rule in data research
Kevin likes to look at what’s driving the sales – to dig into which keywords a product is using
If you can find 5-10 mid-range keywords rather than the top 2 or 3 keywords you can do well
Kevin uses his PPC data to check his conversions for which keyphrases are converting
He will run PPC for 2-3 weeks to mine this data and drive his strategy for his products

Is keyword dependent
It’s recommended by Alexa algorithm
Gives social proof to buyers looking at listings
Influence this by sending traffic to your listing and have it blindly put in the cart – Alexa doesn’t show a listing so you need the traffic to add it to the cart WITHOUT looking at your listing (like Alexa)

Most people don’t filter down into the sub-categories for searching – most people use the ‘All Depts’ for search
Amazon’s algorithm will only show the top 2 listings in each category on the first page results
If you can get your product into the top-two position on the sub-category, you increase your chance of being in that first page of search results
Get yourself in the top two positions in an obscure category and use this hack
Be careful to ensure relevance of your product in the category

IlluminatiMastermind.com/Live event for high-end sellers $25k / month or more in January in Hawaii
FreedomTicket.com
amzmarketer.com at Facebook