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One-Day AI Workshop

Instead of leaving with a handful of notes you’ll never use, you’ll walk away from this workshop with ready-to-implement AI systems tailored for Amazon sellers. 

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Seller Sessions Live 2026

The go-to conference for Amazon and eCommerce sellers ready to scale smarter.
Learn cutting-edge strategies, connect with innovators, and leave with actionable results.

Amazon PPC – Expanded Product Targeting Match Type

Table of Contents


On Thursdays with Sharon Even, we dive into Amazon’s recently launched Expanded Product Targeting Match type under Sponsored Products Product Targeting.
 

Sharon covers – How it works, gives her opinion from experience on if it is or isn’t worth it, talks about negating asins and how important it may be using this match type, Plus Sharon shows a real example of a product she targeted under product expanded targeting, and what asins amazon then targeted from within that targeted product.
 

This is defiantly a feature you need to proceed with caution on, listen to learn more.

Check out this episode!