Behind the Scenes of Live Image Optimization

• The discussion emphasizes the importance of ingredient transparency in product imagery, suggesting that highlighting ingredients like hydrogen peroxide can build trust and credibility.
• Andri highlights the challenge of balancing safety with performance claims, questioning whether to emphasize less invasive formulas or scientific effectiveness.
• Dorian agrees on the need for clarity, stating that a certain formula can be featured in the design to connect with the target audience.

• Sim and the team discuss how timelines influence buyer decisions, emphasising that claims like “8x shades whiter” need a defined timeframe to increase credibility.
• Catchy phrasing like “Fast results in just 14 days” emerged as a strong contender, with Andri explaining, “14 days sounds shorter and less intimidating than two weeks—it’s worth testing.”

• Integrating awards or certifications into packaging was explored. Andri suggested, “Adding ‘Award-Winning Formula’ subtly elevates the product, making competitors look less trustworthy.”
• Danny adds, “It’s about stating the obvious but making it compelling. Why does the formula win awards? That’s the narrative buyers want.”

• A debate arose over using before-and-after images, with concerns about aesthetics and customer perception. Danny noted, “Yellow teeth might show results but could deter initial impressions.”
• Dorian highlighted the squint test, zooming out to assess prominent elements like colors and text. Key points included:
  • Bright colors (e.g., reds or blues) often outperform pastels.
  • Highlighting “Award-Winning” in bold, contrasting circles can attract attention while staying professional.

• The team emphasised the importance of testing hypotheses. As Dorian stated, “The moment I feel confident with a design is when I’m ready to spend $100 to test it on ProductPinion or similar platforms.”
• The session concluded with multiple design iterations, balancing brand presence, messaging clarity, and aesthetic appeal.

• Test visual prominence: Verify bold claims like “Award-Winning” align with customer expectations.
• Iterate designs with context: Use competition-aware adjustments like standout colors or trust signals.
• Keep numbers clean and clear: Short timelines and concise claims enhance psychological impact.

Check out this episode!