Big Changes Coming From Amazon?

Micheal Hartman joins the show to discuss how the head of FBA has been on “Out Of Office” since speaking in Congress a few weeks ago. They also talk suspensions and request review plugins… Listen in to find out more!

Rumbling in the Ivory Tower

  • Michael Hartman has been trying to work through escalations. 
  • He worked with Darmesh – the head of FBA in Amazon.
    • He has been out of office for the last three weeks.
    • This is after he testified in Congress.
    • Plus this is during Q4! The busiest time of the year.
  • Darmesh used to send acknowledgments for escalations received – but this time, there has been out of office for the last 3-4 weeks.
  • There maybe some shuffling and rumbling across the networks.
  • So don’t be surprised if you don’t get responses.
    • This may be a coincidence but a highly unlikely coincidence with this time being peak season.

What is coming?

  • Just an example of recent changes: to stop the buyer messaging abuse, they have made changes in procedures.
    • They have removed the customer’s contact information so that sellers can not contact them
  •  In the next two to three months, there will be drastic changes.
    • There have been minute changes in the last 6 months but they have become more and more accelerated.
  • There will be major changes with how escalations are dealt with.

Request for Reviews

  •  There were 4 or 5 plugins for reviews but they are not doing the job.
  • Will using a plug in result to suspension?
    • AdScale is the only way to do it.
    • Amazon will send notification first before you get suspended.
    • Amazon does not like it when you cherry-pick for reviews.

2020 Projects

  • Michael has been hitting five figures per day on turn over.
  • The way forward is off Amazon – getting your traffic outside.
  • Start building off Amazon to build your traffic sources – try and test new things.
  • Trend for 2020: This year has been eye opening, Michael did 35,000 SKUs this year.
    • For 2020, get IP for products – redesign existing products.
    • Get design patents to protect yourself.

Check out the PPC Series FIRST installment of our series HERE:

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