Sellersessions logo

AD TALKS: Advanced PPC Budget Allocation

AD TALKS: Advanced Budget Allocation Introduction In this episode of AD TALKS, Melissa dives deep into the critical topic of budget allocation for Amazon PPC. The discussion centers around how to effectively distribute a limited advertising budget to maximize return on investment while navigating the complexities of various ad types

Read More »

AD TALKS – What is Amazon’s Creator Connections?

AD TALKS: Amazon PPC Impact Welcome to the first episode of our podcast series of AD TALKS. This episode marks a special occasion as Melissa Davis makes her debut on Seller Sessions as a Co-Host. Melissa will be doing a weekly show on all things Amazon PPC. Melissa has been

Read More »

Amazon’s New AI Ranking Algorithm with Vannesa Hung

Amazon’s New AI Ranking Algorithm with Vannesa Hung Host: Adam Heist Guest: Vannesa Hung Introduction Welcome back to another episode of the Seller Sessions podcast. In this episode, host Adam Heist delves into the fascinating world of Amazon’s AI advancements with Vannesa Hung, a renowned Amazon expert. The discussion centers

Read More »

In-depth with 8 Figure Amazon Sellers Sim & Jack

In-depth with 8 Figure Amazon Sellers Sim & Jack Introduction Welcome back to Seller Sessions! In this episode, host Danny interviews Sim and Jack, two UK-based entrepreneurs who have built an impressive eight-figure business. Their journey, which began in 2017, is filled with valuable insights and lessons for anyone looking

Read More »

Part 11 – Get the Results you Deserve

Alignment, Moral Philosophy, Expertise & Results Here are some areas to consider when working with anyone, regardless of who they are or the service they provide. Alignment: Find the group you fit with. Do you actually like the people you’re dealing with? This is crucial, aside from the obvious fact

Read More »

Part 10 – Everything In-house

There are reasons you have VAs, reasons you use third-party software, and reasons you use an agency. All these reasons are valid. Imagine if you removed all your VAs and hired them locally. Think about managing hundreds of products without software for your PPC campaigns. Both you and I understand

Read More »

Part 9 – Premium Priced Products

Read this article (https://sellersessions.com/product-quality-perceptions/) and then the scientific paper direct from the horse’s mouth. Premium priced products often are perceived as higher quality by Amazon customers. They don’t mind paying a bit more if they believe the product is worth the value. This has a certain bandwidth—it’s the difference between

Read More »

Part 7 – You have a product problem, not a visibility problem

It’s one thing to be under-optimized and another to not test for customer objections. Nearly everyone skips this crucial step and then pours thousands into launches, which could have been saved by spending a few days and a few hundred dollars on critical feedback. Why? Because it’s boring, it’s not

Read More »

Part 6 – Types of sellers agencies look to avoid

I’m going to preface this… Service providers and sellers are not looking for additional unnecessary problems on top of solving the real issues in the business. As a seller, you might occasionally encounter an Amazon customer who acts like a tyrant: they are rude, obnoxious, insincere, and engage in unruly

Read More »

Part 8 – Scattered Attention and Quick Wins

Put your time and attention before money Hear me out—money is the lifeblood of every business, but if you focus your time and attention on the wrong things, you’ll run out of money sooner rather than later. If you dedicate your time and attention solely to money, but are on

Read More »

Part 5 – Performance Only Agencies

It sounds appealing, right? Everyone loves the idea of getting something for free, without any strings attached. In an ideal world, you could have your entire team paid based on performance while you watch the profits roll in. Wage-free experts, minimal overheads, the ability to fire them on a whim,

Read More »

Part 4 – Full-Service Agency

Do you need one? Firstly, “full service” is a broad term and can encompass many different aspects. There are several tasks that most, if not all, do not handle. These include product research, product development at the factory level, and logistics. These tasks require intensive effort and are typically managed

Read More »

Agency Red Flags – On Both Sides of the Table

Today, let’s discuss what to look for in an agency, balancing the perspective as there are two parties in this dyad: the agency and the client. Neither the agency nor the seller is created equal. Every time you hear that an agency is a scammer, remember there’s also a blacklist

Read More »