Building a Brand from Scratch

Why Nafiseh Razavi Is the Face of Her Growing Brand

Key Takeaways:

• StudyKey is a compact educational tool aimed at helping language learners study away from digital distractions.
• Nafiseh’s journey is pretty unique because she is both the creator and the face of her brand (most sellers prefer to stay in the background) , promoting a personal connection with her customers. She emphasizes how being hands-on has helped her keep costs down while also ensuring that the product is represented exactly as she envisions.

Building a Brand from Scratch:

• The motivation behind StudyKey came from Nafiseh’s personal experience learning Spanish and recognizing what was missing in her own language learning journey. This insight shaped the product, which is designed to reduce screen time and encourage outdoor studying.

Challenges & Strategies:

• Financial constraints led Nafiseh to take charge of her social media and content creation, ensuring authentic brand representation. She discusses the importance of balancing quality with quantity in social media posts, preferring a hands-on approach to engaging with her audience.

Product Promotion & Social Media:

• Nafiseh shares her process for creating content, using real-life scenarios to integrate her product naturally into daily activities.
• She emphasizes consistency in posting, aiming for daily content while focusing on quality over volume.

Advice for Aspiring Entrepreneurs:

• For those looking to take a similar approach, Nafiseh advises stepping out of your comfort zone and embracing the role of being the face of your brand. She highlights the importance of persistence, learning from mistakes, and continuing to improve with every step.

Future Plans:

• Nafiseh is focused on scaling her brand, expanding beyond Amazon, and creating more products to support her community of language learners.

Check out this episode!