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Chris Rawlings from Judo Launch talks about building and leveraging lists. He started as a scientist and moved into Business. Started an on-line spinal improvement brand. Became a seven figure a year business. Talking about building and leveraging lists.
Building a list for a new Seller
- Many brands don’t recognise the value of a list
- Seen as more of a B2B focus
- Easy to start from where you are
- As a seller, you already have lots of touch points
- They buy the brand, open it and touch it – so add an insert in the box that points them to a URL where you collect their name and contacts (give them an incentive)
- This might convert you 3-10% which sounds low but it adds up – a constantly flow that keeps adding up
eCommerce site
- With the Traffic to your ecommerce site you can get subscribers for building and leveraging lists from that:
- Sign-up in the footer of your content pages there
- The popup form (when they go to leave your page) – you can give them15% off a new order
- 3-5% conversion rate
Have a List
- Building and leveraging lists can be almost passive
- Once you have a list it can grow itself
- Ask people to refer their friends
- Give incentives for referrals
- Use Business Development to develop your list
- Find a company with a similar product to yours – do a joint content piece together
- Make a co-created white paper from both of you
- Make a landing page out to both of your audiences and collect the emails into both of your lists
Run a Competition
- Buy a load of a competitor’s product and put on a landing page as a competition
- Landing page as a Competition – to build a list using a competitor’s product
- Collect the names and emails that you know are interested in this product and this is a prime list for you to then target for your launch
- Use facebook ads to drive traffic to it – and second prize is a voucher
Leveraging
- Doing a partnership that allows you to grow your list
- Or another service with the same customer persona to x-sell your list and you x-sell to their list
- Build a landing page on unbounce or hubspot
- Sign up for a white paper on how to reduce nerve pain in 5 mins flat, or sign-up for a webinar on pain relief or whatever
- Both of you can partner to use the emails addresses that sign-up on both of your lists
- And on a ‘confirmation’ page you can upsell another products to them
Outreach to a Partner
- Not like outreach to an influencer on Youtube a bit more involved
- But you can reach out to an influencer too
Use your list
- Get feedback on your existing products
- Ask what new products they want – poll people on which of these are most interesting to you
- Just another mail merge tool on Google – send upto 400 email a day
- Use this with Streak CRM to capture input
Use these for Marketing
- Ask them for video testimonials
- Great for re-targeting and is the highest leveraging way to bring people back
- Without a list you don’t have a customer eco-system
- Get quotes and testimonials from the list
- Ask them to generate content for you to tell their story
Fail
- Hard to build a list
- It needs to work for you not just someone’s method but your own
- Some products are not desirable enough to do testimonials and stuff
Contact
- chris@judolaunch.com
- Judo launch gives you the ability to short-cut this and build a list quickly. Add on called list-boom which lets you keep the email addresses from your launch
