Has Amazon Removed Their Own Products From Search Pages?

What happens when Amazon takes itself out of your competition list? In this episode, Jeff Schick shares what this new development means for your business.

Background of the issue

  • Jeff Schick from EComAttonerys.com joins us this week to talk about changes in Amazon.
  • Amazon has a host of brands competing with regular seller’s brands.
  • The top block showing the “top-rated from our brands'”block on top of the page is now removed.

Questions

  • Is this an effect of the anti-trust investigations or is this a way of increasing revenue from ad spend of regular sellers?

The Anti-trust Investigations

  • India announced that it will not allow Amazon to have a marketplace and its own private label data in there. Since then it created the question: is Amazon using its market dominance to harm consumers and smaller sellers?
  • Amazon controls the data– everything, can see everything and can create a very optimized competitor, with cheaper pricing.
  • They used to place Amazon Basics up there showing top rated from our brands.

Other Trends

  • The most common things is intellectual property — Amazon used to shoot first, ask later. But this has changed.
  • They used to suspend then ask later BUT IP continues to be a problem.
  • Many brands are realizing that counterfeiting claims are serious, especially from someone who have a counsel.
  • There are those who file false claims – they now realize that it is mostly against them.

Wording your responses on suspension appeals etc.

  • The verbiage has changed. It is no longer what  you are going to do but what are you doing to prevent it from happening again.
  • Root cause analysis is no longer enough.
  • They will ask you for specific action plans.
    • A demonstration on a particular bullet/ phrase/ action item.
  • Things to watch out for: RETURNS
      • Keep your eyes out for bogus returns.
      • Have a plan in place to prevent getting suspended just because a customer wanted free shipping.

Give kindly to a great cause in 2020! Support the cause in stamping out trafficking of children.

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