How to Use Free Plus Shipping For Amazon FBA Sellers (Part 2) with Paul Harvey – Session 016

Richard Morgan
September 20, 2017

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Paul is back with a second installment of Free Plus Shipping strategies for making the most of this innovative selling strategy.

Since the last episode Paul has had many requests for examples of free + shipping products

So here is one – A pillow with glitter that wipes off to show some wording underneath.

Free plus Shipping failures to lookout for

The Free plus Shipping customer mindset is very different to Amazon customers
They don’t go to Facebook to ‘buy’ that’s why the low-cost product works as an impulse buy
Whereas people on Amazon, they will pay what they want for the stuff they want on Amazon
And they have a ‘ready to buy’ mindset, they go to Amazon with their credit card out
Some of these people do not have Amazon accounts! One customer even asked Paul to reset their Amazon password so he could use it

Instagram affects free plus shipping – a friend of Paul’s has 5.2m people on Instagram and made 15k in 4 days by sending out a link to his Instagram followers
He had 20 copycats straight away – short term burst off of this
Influencer traffic is good for short-bursts,
If Paul sees that his ‘upsells’ are doing well, Paul will create a new funnell around that offer

Lifecycle of the Free plus Shipping products

Facebook ad costs will kill you
Made 1.3m in 6m – his ad spend on FB was higher in the later months because so many copycats came in later
You have about 1-2 months before ou need to move on and evolve as the copycats are in there
It’s a lower barrier to entry and it’s literally marketing

Is there any protection from copycats?

No, copycats will come in so short lived
A person Paul knew had a shopify store and doing everything through facebook ads
He had his FB account sutdown!
In his backup he had power-editor and he kept his Pixel so he could re-launch and replicate to go again

After sales follow up

Problem is people don’t read the followup
Don’t read that it takes 20-40 days shipping but this varies and can be 5 days
Sometimes as this is a low price <$10 some buyers just don’t bother with it
You could just use a smart email sequence to remind the buyer that it could take 5-40 days and keep an eye out
If the customer really loves the product you tell them they can see more of your products on Shopify or Amazon
If you send the shopify store you can keep grooming your pixel (Amaon not so much)
You don’t want people complaining to the Strype payment provider as they WILL block you account
You should setup multiple Strype accounts to hedge against this issue

Research new prods on Amazon with Free plus Shipping

It’s lead gen and helps generate customers
Think teething necklaces for Amazon – $1-2 from Ali-express
I setup a sequence to get them to take a survey on:
- Please let me know what you think
- What new products would help you with you baby
Do this for market and product research
If you groom the audience right you can use that audience to launch your products in teh niche

Other Selling Hacks

If you understand how the funnel works you can do a lot with Amazon
If you crack the funnel you can send high converting traffic to Amazon
Paul has done this and had really good results
Product went through the storefront URL with the product name
In the funnel have screenshots – assume the customer is an idiot and doesn’t know what they need to do
Might be discounted sales but it still works
Create a funnel saying if you buy this product A you will get a free bottle of product B
In the funnel, I’m just giving them a coupon code to make mine free and Product B is full
If you do this a lot you will end up as a ‘frequently bought together’ in their listing

Find a product that is a best compliment to yours for this ‘frequently bought together’ hack:

Check that it is in Page 1 top 3 position
Create a Coupon code making yours free,
Create the funnel – really spells out ‘Buy This’ get this FREE and hammer it across with screenshots
Need the link – it is key (checkout YouTube comments)
Run the Facebook ad – BUY THIS, GET THIS FREE

This is completely allowed under Amazon Sales and it’s promoting their product so all good.