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Michael Hartman talks us through listings under attack
- Michael is in cell phones and accessories with a couple of hundred listings
- In May someone changed their category to Automotive
- At the same time he also got hijackers on his best listings
- Upgraded to brand registry 2.0 and got them thrown off
- They came back so he threw them off again
- They threatened to destroy Michael
- So he threw them off again 🙂
Moved Listing to Restricted Categories
- They then somehow split the listing into two separate nodes and two separate categories
- And it was also into restricted categories that automatically stranded the inventory
- To fix this listings under attack problem it goes to the compliance team and they don’t have an outward facing email!
- And this was for several listings
- Got the 1st one fixed but locked into a wrong category – now de-ranked but was 3,000 and 50 units per day
- Got them all unblocked but it happened again!
Inside job on Listings under Attack?
- Has to be an inside job on Michaels listings under attack as a captive team member would have to do this to get them moved
- Assuming it’s a Chinese Seller behind this sabotage
- It’s the same part numbers when we buy the hijackers products and it’s the same number every time
- Changing the category
- Restricting the Listing
- Locks the Listing (can’t unstrand it) as in locked in a different category
- Getting out but locked into the wrong category and lost all sales history
- Used ASIN spy to pull all the keywords and there are none in the backed!!
- As Michael’s locked he can’t change it back, so doing flat file uploads and tickets
- Using the catalogue and captive teams to try and fix it
- Through category team, to FBA team to Compliance team and then un-stranded
- A crazy process – and are in two nodes and two categories
Faster Response
- Go to brandregistry.amazon.com and brand registry support
- Lots of support issues there
- Usually a 12hr turnaround time compared to 3-5 days with Seller Support
Cat and Mouse Game
- Got listings unlocked and they got locked again
- Going to get a VA trained on an SOP to just work on this unlocking
- Contact with Amazon is a ‘stone-walling’ issue and Michael assumes this person is the one being paid off
- Michael has emailed to Jeff and cc: to this person and magically it gets fixed quickly
