In this episode, Colin Raga returns to delve deeper into advanced Amazon strategies, focusing on category optimization, competitive analysis, and semantic mapping.

 

Colin begins with category optimization, emphasizing the value of cross-category opportunities. Next, Colin discusses competitive analysis. He highlights the importance of comprehensively listing competitors’ product types and identifying gaps where you can differentiate your offering.

 

The episode also introduces advanced tools like semantic keyword mapping, NLP models, and Amazon Recognition. These tools help refine your listing by identifying related keywords, predicting user search behavior, and optimizing product images.

 

Colin wraps up by stressing the importance of a phased PPC strategy, starting with broad campaigns to gather data and refining them over time to focus on high-performing keywords.

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