Selling On Walmart For Amazon Sellers

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Anthony Lee is here talking about selling on Walmart the setup the benefits and how international sellers on Walmart are managing it

Walmart Fulfilment

Walmart initially did not have Amazon fulfilment when selling on Walmart
But Walmart did not offer fulfilment – so had to find your own
Anthony then went and arranged a 3rd Party warehouse and fulfilment outside Walmart
Walmart did not want Amazon boxes being shipped to their customers
Not the path of least resistance for 3rd party sellers

Walmart is the ‘budget’ platform, remember this when selling on Walmart
Buyers are there looking for the deals every time
Outside of Amazon, Walmart is the platform that people go to as it is cheaper
Savvy on-line shoppers realised a long time ago that eBay was the budget option
Walmart and Amazon make it appear that you’re buying from them but it’s really a load of 3rd Party Sellers that are selling on Walmart doing the fulfilment
Walmart moving in on eBay’s territory – go to Amazon first and find the product but it’s too expensive, so then they go and look at Walmart
The growth on Walmart.com is pretty fast and growing month over month
It’s a platform that’s as easy to use as Amazon’s is

The same products are available on Walmart as they are on Amazon
Might be that 3rd party sellers have not caught on yet
Still biased towards big brands
Heavy skew in the ranking towards cheaper products – probably because they get most of the traffic/sales
Less ‘innovation’ geared – you wouldn’t post your Kickstarter here
Their banners are all big brands so more aligned with big brands
If you have a lower priced product it might be worth testing Walmart
Very much the budget image is you’re selling on Walmart.com

Lots of turbulence as Walmart don’t appear to be interested in that expansion as yet
Pretty clunky and way behind Amazon’s system
Don’t have promo-codes and only discount price that’s available to everybody
Only works on flat-files to start and then another upload to end it
Sellers keep hitting roadblocks and Walmart is not making it easy for us
For multi-channel this is another channel
Some of the biggest Amazon brands are on Walmart now and making 10-30% on Walmart

Listings and offers are setup in ‘Seller Center’ – Walmart’s version of ‘Seller Central’
You go in and add a product but it’s not very user friendly
Put a listing up with info that is very similar to Amazon
Title and Description with full WYSIWYG with HTML styling bullet points

Submit a support ticket – not as simple as Amazon – not a clear phone number or chat function
Just click and create a support ticket – takes 2 days to get back to you
They are there for little things not big techie things
They do price parity – if they find your product on another platform for a cheaper price and suppress your listing until you fix it
This is a clunky process and can be frustrating

Appears to be straightforward
Most categories are similar to AMazon’s commissions of 15%
No Pick&Pack fees as they are not fulfilling – you are
You have to have another logistics company to handle your Walmart orders – a big challenge for Sellers
Hard to find fair-pricing and not have to pay the $300/month for small sellers
Other companies don’t charge the $300/month but the courier costs will need to be factored in
Shipping can get expensive – don’t realise how good you have it on Amazon
Shipping and delivery costs can cost a lot so beware

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