5 Tactics for Dominating Amazon Prime Day!
Melissa returns for your weekly prescription of PPC; this time, she will focus on 5 key areas for you to roll into Prime Day like a boss.
Explored Thoroughly in This Episode
Inventory Management: Ensuring You Have Enough Stock and Managing Logistics to Meet the Increased Demand.
- Don’t sell yourself out of profit.
- Utilize the boost in traffic for aged inventory.
Pricing Strategies for Prime Day: Techniques for setting competitive prices and offering attractive discounts
- Coupons: Confirm approval.
- PEDs: Check statuses often.
- You NEED a discount of some kind.
Effective Advertising Strategies: How to create impactful ad campaigns that drive traffic and conversions during Prime Day.
- Budgets over Bids.
- Check early and often.
Data-Driven Decision Making: Analyzing sales data and customer behavior to refine strategies for future Prime Days.
- Trust what you know works.
- Risky time to test.
- Look at BA Ranks since Prime Day was announced.
Enhancing Customer Experience: Providing excellent customer service, handling returns efficiently, and gathering reviews post-Prime Day
- Set up a Review Automator that is Amazon TOS compliant.
- Be ready for returns.
- Message Templates for Efficiency.
Summary
Melissa shares five strategies for excelling on Amazon Prime Day, focusing on managing inventory and logistics, setting competitive prices with discounts, creating effective ad campaigns, making decisions based on sales data, and improving customer service with efficient returns and review gathering. These tactics aim to help sellers take full advantage of the increased traffic during this event.
