The Broad Match Show – 9 Figure Scaling, Ranking, Red Flags & Black Hat
Introduction
Welcome to another exciting episode of the Broad Match show!
Adam’s Segment: What’s Coming Up
Adam kicks off the discussion with some intriguing updates and future plans:
- Summer in Canada: Adam shares his experiences and upcoming summer plans.
- New Launches/Brands: A preview of exciting new product launches and brand developments.
- 9-Figure Scaling: Tips and strategies for scaling businesses to nine figures, focusing on growth and expansion.
Adam’s Main Discussion
Adam delves into the Cosmo Paper and its significant implications for the future:
- Organic Ranking: How the Cosmo Paper influences organic search rankings (following his podcast last week).
- Listing Development: Innovative approaches to developing more effective product listings.
- Creative Strategies: Enhancing creativity in digital marketing and product presentations.
Danny’s Segment: What’s Coming Up
Danny provides updates on his upcoming projects and topics of interest:
- New Live Podcast Setup: Enhancements and new features in the podcast’s live setup.
- Melissa Davis from Databrill joins the podcast alongside Sharon and Adam, adding valuable insights into PPC on a weekly basis.
- Art of War Series: The conclusion of the popular “Art of War” series, focusing on black hat sellers and the dark triad framework just in time for Q4 lead in.
Danny’s Main Discussion
- Agency Red Flags: Key issues to watch out for when working with agencies, both from an agency’s and a client’s perspective.
- Managing Accounts: Questions to ask about account management and workload.
- Communication: The importance of effective communication between clients and agencies.
- Size Matters?: Why bigger isn’t always better in the agency world.
- Transitioning: Smooth transitions when changing agencies.
- Pricing Models: Understanding flat rate versus percentage-based pricing.
- Case Studies and Strategies: Evaluating case studies and the effectiveness of proposed strategies.
- Managed vs. Unmanaged Services: Comparing different service models.
- Performance Only Agencies: Pros and cons of agencies that focus solely on performance metrics.
- Agency Switcher: Advice for sellers considering switching agencies.
- Full-Service Agencies: Comprehensive service options versus specialised agencies.
- Seller Types: Identifying which types of sellers agencies typically avoid.
Final Thoughts and Wrap Up
In the wrap-up segment, Danny shares some personal insights and final thoughts:
- ADHD: Updates on ADHD 360, including a quick transition to a private model within four weeks.
- Chat GPT Chef: The continuous interaction and improvements in using Chat GPT for various tasks.
