The Broadmatch Show – Vanity SEO Traffic, Checkout Optimization & New Experiments
Why Microsoft Clarity is Powerful & Free
Danny McMillan emphasizes the value of Microsoft Clarity for website optimization. He recalls using multiple tools, but now Clarity integrates these features and pairs well with Google Analytics. It helps users spot and resolve issues affecting conversion rates, providing essential visibility.
Not All Traffic is Equal
Danny differentiates between vanity traffic (high volume, low engagement) and quality traffic (targeted, likely to engage). He stresses progress forms to refine audience profiles, reducing spam and increasing traffic relevance.
Testing and Implementation
Danny outlines testing methods:
- A/B Testing: Compares page versions to find the best performer.
- Heatmaps: Shows user interactions, highlighting interest areas.
- Session Recordings: Offers in-depth user behavior analysis.
These tools help site owners enhance their pages and attract valuable traffic.
Checkout Page Optimization
Danny discusses optimizing checkout pages by simplifying processes, adding trust signals, and improving user experience.
Adam Heist focuses on conversion rate optimization (CRO) and main image tests for 2024.
CRO and Main Image Tests
Adam’s CRO approach highlights the importance of main images in e-commerce. He advocates for main image testing and split testing to collect performance data.
New Traffic Experiments
Adam plans to explore new traffic sources in 2024:
- Levanto: Using influencers for traffic.
- Google Ads: Attracting targeted visitors through paid search.
- Demand-Side Platforms (DSP): Investigating programmatic advertising.
Other Hacks
Adam mentions strategies like logistics cost optimization to enhance business efficiency.
For a Free PPC Audit, visit https://www.databrill.com/.
