Troubleshoot Index Issues with Brandon Young

Brandon Young drops by and discusses with Danny multiple ways to troubleshoot and resolve indexing issues on Amazon. Make sure you listen all the way through for some surprises.

📌Index Troubleshooting Tips!

  • Remove the Pipes. Adding the pipes/bars or this icon: | on your title will confuse the algorithms and you will not index anything on your title. Quick fix: add a dash or a capital letter I if you wanted something like a separator on your title.
  • Solidify your indexing through your competitors by running a product targeting ad and keyword targeting campaign. Be careful on what competitors you are getting compared to.
  • Take advantage of your first few sales like your honeymoon period.
  • Do a reverse ASIN on your own ASIN to figure out what Amazon thinks you are selling.
  • Create a broad campaign and see what suggestions Amazon tries to give you. If Amazon is suggesting keywords not relevant to your product then there is a problem somewhere. Go back to square one and get that fixed.
  • Some hacks for your first few days of product launch/sales (not recommended – not sure if this is grey or black hat)
    • If you have a list of customers  (loyal ones) who are willing to add to cart a competitor’s product and yours but then just buys your product instead — it is not hurting your competitor but if that happens, then Amazon will map your index with theirs.
  • Seller Legend shows your change history. You can see if you have been moved this way.
    • One way of knowing – if there have been a change and you have been moved to another category on your nodes.
  • Keyword density? There is no benefit in repeating keywords, unless the keyword is part of a broader phrase then that phrase will be repeated so if you are selling a wireless charger, then it will be repeated as standing wireless charger.
  • Make sure your keyword is credited on your title rather than somewhere you don’t get credited for it.
  • If you see a drop in any keyword — that is an indicator that there is something wrong. You need to re-diagnose.Could be any of the following:
    • Indicates the ad is not working.
    • Turn on additional marketing that you don’t always run.
  • Common mistakes when PPC is causing more damage than good:
    • Wrong PPC equals pushing it more and ending with higher cost.
    • HOW TO FIX IT: TURN OFF THE PPC.
  • Will sending tickets to Amazon, help your indexing? If you need anything done then CALL. Either the US team or the Costa Rica seller support.
  • Protect yourself from contributions. Make sure to fill up all the spaces in your flat file.
  • Prevention? Make sure you are brand registered.

👉Book your Tickets HERE http://bit.ly/ssl2020uk

  • Two-thirds of the tickets have been sold out. We released limited Tickets to our previous delegates last year. We have a short run of Early Birds and will release General Admission thereafter. Last count we have 76 tickets left . 
  • Conference ticket includes access to the Sellers Alley and YLT Translations”Boat Party” on a first come, first served basis.
  • Conference ticket includes access to the Sellers Alley and YLT Translations”Boat Party” on a first come, first served basis.

Our Sponsors:

About SellerSessions 2020

  • Our venue this year: The David Game Keynote Theatre, with tiered seating.
  • This year we are supporting a charity and a portion of the proceeds will be given to  Tomy’s pioneering studies for prevention of babies born asleep: https://www.tommys.org/
  • We will give away 5 FREE tickets for single-parent Amazon sellers. If you know anyone please get in touch to get the details.
  • Confirmed speakers and more to come:
    • Brandon Young
    • Dr Yev Marusenko
    • Destaney Wishon
    • Zack Franklin
    • Nadine Schöpper
    • Liran Hirschkorn
    • Ivelin Demirov 
    • Dr Ellis Whitehead
    • Paul Harvey 
    • And yours truly, Danny McMillan. I will be hosting the show and speaking on a topic.

Buy Tickets HERE http://bit.ly/ssl2020uk

Don’t just take our word for it…

Michele Venton
💬“The first of its kind!”

Steve Consalvi
💬“Best seller event so far!”

James Cissel
💬“Insightful and actionable”

Ott Kraut
💬“Fresh insights. Generous sellers. Recommended!”

Andrew Tainton
💬‘This incredible event was run by mad scientists to create mad sales’

Scott Gallacher
💬“Every session provided at least 3 high value, actionable strategies.

Paul Nicoll
💬”Quality Actionable Content”

Simon Booth
💬“Professional high-level informed learning community”

Steve Kong
💬“Informative, enjoyable, bring on next year”

Mark Jennings
💬“A day and night to remember!”

📈 Need help with your Amazon PPC?

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✔️ SellerSessions.com/Case-Studies/

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