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Paul Harvey joins to talk Search and Buy
- Search and buy with chatbots
- Send the customer to Amazon and make them search for it to find it via the search making it an authentic and organic way
- Slower uptake because of the method and people being lazy
- Using a chatbot
- Main messaging objective is your run the clicks to Messenger ads
- This clicks on a chatbot and works well
- But clicks are expensive on this as they may be window shoppers
- Traffic ad from Facebook to a Landing Page
- Buy now on Messenger and it’s way cheaper
- Costing 10p a click so each subscriber is costing 20p as opposed to 80p
Targeting is key
- Same strategy as a year ago
- Instead of saying click to buy and going to a landing page with email opt-in
- Now goes to Messenger bot and runs a bot
- This is the pre-automated messenger messages
- Friction going off Facebook to Landing Page tha send back to Facebook Messenger and the bot
- But a lot cheaper that £2 per click to send to Messenger Objective on ad spend
- Using Amazon promoter to enable Messenger to trigger
- Create any Amazon page in 5 mins that looks great on mobile
- Paul targets mobile only and wi-fi enabled
- Overlaps with Instagram which is mobile only
Mobile traffic converts the best – Gamification
- Engage the client
- Don’t like doing big discounts
- Don’t help ranking as much
- Added gamification to it in chatflow – doesn’t work outside chatbot
- A catch in the chatbot
- One for 60% off and 90%
- 60% is a link
- To get 90% you need to go and find the product on page 2 on Amazon and they have to search
- The gamification seems to drive 95% to go for the 90% off for the extra work of searching Amazon
Get to Page 2 First
- Get your product on page 2 first
- Ran promo and got up from 17 to 10
- Once the promo stopped it plummeted to page 2
- Within a week and it rectified
- Another product was on page 4 and ran promo and got up to page
Test for yourself
- Search and Buy works better for a product on page 4 to get to page 2
- No two products are the same
- Mix up the traffic to Amazon and changing it up with varied traffic works well with Amazon
- Keep testing and find the answers
