Follow The (Amazon PPC) Data with Destaney Wishon

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Destaney Wishon returns with some great insights and data from tests ran on numerous accounts over the last few weeks.

What the Data Tells Us

Sponsored brands shows an increase in sales.
Invest in new ad types to drive exponential increase in sales.
Recommendation: if you have an AMS or Advertising Consul Account, run your product display ads over there.
- What we can learn: Have an ad copy in there to increase your conversion.
Get your Ad copy out. Look at your competitive advantage and add those things into your copy.
- Make it short and sweet. Put a 50 character limit.
- if you are running coupons, make sure to push those PDAs. They look great on mobile.
- Start with your boldest statements – if it gets rejected then try again.
- Test words like: premium and so on. BEST will be rejected.
- Use video as long as it is in the guideline. Don’t use analysis paralysis. Just get your ad out now so you can get data
- Use your video on search.
Re-targeting display ads. Make sure to retarget off-platform.
You can do CPMs off searches and purchases. Make sure to re-target them with supplements or accessories to their search or purchase.
- Don’t get frustrated by bidding high. Start small.
- Use data evidence to make your adjustments.
- if you are a small seller, make sure to not spend too much on these new tools.
Invest in your foundational stuff first and then reach out into other areas.

?Book your Tickets HERE http://bit.ly/ssl2020uk

Two-thirds of the tickets have been sold out. We released limited Tickets to our previous delegates last year. We have a short run of Early Birds and will release General Admission thereafter. Last count we have 76 tickets left .
Conference ticket includes access to the Sellers Alley and YLT Translations”Boat Party” on a first come, first served basis.
Conference ticket includes access to the Sellers Alley and YLT Translations”Boat Party” on a first come, first served basis.

Our Sponsors:

Thrasio – Lead Sponsor https://www.thras.io/
Sellers Alley / YLT Translations – Boat Party https://ylt-translations.com/ & https://sellersalley.com/
Urtasker – Merchandise https://www.urtasker.com/
GEMBAH – Care Packages https://gembah.com/
pingpong – Lanyards https://pingpongpayments.com/
Alex De Lilla – Design and branding https://alexdelilla.com/

About SellerSessions 2020

Our venue this year: The David Game Keynote Theatre, with tiered seating.
This year we are supporting a charity and a portion of the proceeds will be given to Tomy’s pioneering studies for prevention of babies born asleep: https://www.tommys.org/
We will give away 5 FREE tickets for single-parent Amazon sellers. If you know anyone please get in touch to get the details.
Confirmed speakers and more to come:
- Brandon Young
- Dr Yev Marusenko
- Destaney Wishon
- Zack Franklin
- Nadine Schöpper
- Liran Hirschkorn
- Ivelin Demirov
- Dr Ellis Whitehead
- Paul Harvey
- And yours truly, Danny McMillan. I will be hosting the show and speaking on a topic.