Black Hat – Protect Your Neck with Howard Thai

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Howard Thai joins us in this episode where he will be answering questions on Black Hat and how you can protect yourself on the Amazon platform.

A bit of a background

As of this episode, Howard is in isolation in HK and is in quarantine since Day 1.
Howard is knows as the “Professor”, he has been an Amazon seller since 2009 and has set up shop in China.
In 2015, Howard sold hover boards. There were problems with the battery with some hover boards, but Howard’s listing was doing well .
- Then Amazon ordered a recall of all hoverboards to be destroyed in the UK.

Bad Reviews and Up Votes

Make sure to have someone you can talk to in Amazon. Make sure you have an SEM.
- Hire one because you need a direct line with Amazon if people attack you.
- Mark all case numbers done, and report all of them.
Negative reviews –
- Look at the products and make sure you track and document if you get a lot of them.
- You can contact Amazon and let them know that this is happening.

As long as you can prove that your products are not bad quality and go back and look at the people who returned it and report this people who did this.
- Some people go in and return this and they will place bad reviews.
- A few of these are: these are fake, these are unsafe.
- Try to go and see if you can find these people and track.
Brand registry can find who is doing these to your listings.
- It is not standard support, it is generally quicker.
- It is your first port call.
As long as you can prove that your products are not bad quality and go back and look and report this to brand registry.

Example: masks. There are FDA and non-FDA approved.
People may report that you are selling a fake FD approved item.
- Make sure before you sell, you know everything about it and you submit the documents beforehand.
- Make sure to have appropriate documentation.

If a bad review is removed and then re-appears–how do you fix this?
- Document this: the removal and the re-appearance.
Try to find who is doing this negative reviews.
Try to see this relationship and see if you can track the seller doing this and report them

Over-all suggestion: go in and get a SEM
- Have someone help you from the back end.
Make sure you have Brand Registry
Make sure you have transparency and Project Zero (you can push and you can get it).
For your product itself, make sure you have all the fields on the flat file filled up.
Go to Amazon Support and request for a listings report,fill them all up and make sure to re-upload/ refresh every week.
- This is your catalogue contribution. DO NOT LEAVE IT EMPTY.

Amazon is disabling a lot of vendor central accounts.
- It costs too much to do this bad attacks — it is not worth it now.
- It does happen sometimes but very rarely.

Will China normalize?
- A lot of the new cases are now imported cases.
- Stringent testings are in place.
Make sure ALL your listings are in place: certifications, documents and people that you can contact.
Be persistent in reporting these attacks!
One day, hopefully, you can get your brand.
- Keep getting and documenting this case numbers.
Do not start your account or set up listings of masks or medical supplies if you can because you might get your account suspended.

Connect with our guest: www.howardthai.com

To get help, or if you have any question then get in touch with us: danny@sellersessions.com

If you are looking for help or more information check out: https://sellersessions.com/case-studies/

Connect with our guests:

Our Sponsors:

Thrasio – Lead Sponsor https://www.thras.io/
Sellers Alley / YLT Translations – Boat Party https://ylt-translations.com/ & https://sellersalley.com/
Urtasker – Merchandise https://www.urtasker.com/
GEMBAH – Care Packages https://gembah.com/
pingpong – Lanyards https://pingpongpayments.com/
Alex De Lilla – Design and branding https://alexdelilla.com/

Send Danny an email to get on the wait list: Danny@SellerSessions.com

Our venue this year: The David Game Keynote Theatre, with tiered seating.
This year we are supporting a charity and a portion of the proceeds will be given to Tomy’s pioneering studies for prevention of babies born asleep: https://www.tommys.org/
We will give away 5 FREE tickets for single-parent Amazon sellers. If you know anyone please get in touch to get the details.
Confirmed speakers and more to come:
- Brandon Young
- Dr Yev Marusenko
- Destaney Wishon
- Zack Franklin
- Nadine Schöpper
- Liran Hirschkorn
- Ivelin Demirov
- Dr Ellis Whitehead
- Paul Harvey
- And yours truly, Danny McMillan. I will be hosting the show and speaking on a topic.