Buyers make their buying decisions based on their needs, often the purchase decisions would fit into 4 different groups: Reviews, Price, Design & Functionality.   Understanding what stands behind a buying decision of a product can help in many ways to decide on the type of product/niche you decide to

In this session I am joined by Brandon Young, Liran Hirschkorn and Steve Simonson.   We will take a look back on 2022, as many of you know this year has been a testing year for sellers with margin suppression, the war, rising TACoS to name a few. But like

Jamie Graham has been a private label seller since 2015. Jamie and his wife run a fast-growing beauty brand and sell on Amazon UK, Europe and USA. The live in Brighton where they work out of their home office in their garden. They have a team mixed team of local

Sharon Even is back with a raw, poignant episode of Thursday’s With Sharon. In this episode, Sharon speaks about the dangers of social media and reminds us that even celebrities deal with their own struggles. She also discusses her own struggle with mental health, and the importance of remembering that

Sourcing From Mexico – Update Going Into 2023 Tim Jordan returns and we follow up on a show we did for alternative sourcing solutions outside of China. Today, we dive in on Mexico with some updates and benefits as an alternative option and the capacity to scale (not just handmade

On Thursdays with Sharon, Sharon Even talks about Amazon newest update on Search page – Review Ratings now showing in Search.   When and how could this impact your sales / ctr if at all? Sharon gives examples of the positive and negative outcomes you may see from this update

Leaf nodes as essentially the category browse nodes seen by Seller Central reps. However, when the seller puts in the category the Leaf Node is not always created.You can get multiple Leaf Nodes and category scoring is applied. So it is vital to have activated Leaf Nodes for maximum search

In today’s Podcast Sharon Even explains why it is so important to visualize what your main image will look like when already in the product research phase. Check out this episode!

Joining me today is 7 & 8 Figure Sellers; Ben Webber, Erin Greybill, Nick Eary, Matt Altman and Antoni Bindi .   We will take a look at the good, the bad and the ugly of Black Friday lead up, Black Friday itself and of course Cyber Monday.   We

Matt has been selling on Amazon for the last 12 years and has operated in just about every category over that time. In the last 4-5 years he has mainly operated in the supplements space. For many years give-a-ways was the go to but then ToS changes came and limited

Today I sit down with Chelsea Cohen to chat about True Unit Economics, which sellers can often over look when having so much to do as an Amazon seller on the platform. Looking at numbers on a per SKU basis, per shipment and month over month is vital in the

Sharon shares her take on the shifts in buying decisions due to the current recession, how this could impact your business, and what you can do (or at least try to do) to stay afloat. Check out this episode!

Sharon shares her take on the shifts in buying decisions due to the current recession, how this could impact your business, and what you can do (or at least try to do) to stay afloat. Check out this episode!

A former Medical Doctor and a Rescue Diver with a calling to serve. He spent a number of years designing, engineering, and manufacturing products for the consumer goods industry out of China. He has started 5 Amazon brands and has accumulated a number of failures and achievements he’s willing to

Today I am joined by Sharon Even, Kian Golzari and Adam Hiest to discuss a way at looking at product research from a basis of true needs.   Food, water, clothing, sleep, and shelter are the bare necessities for anyone’s survival. When things get tight people tend focus on what