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In this second part of our conversation with Steven Black, he gives us more copy writing and audience building strategies for social media. Why keeping both a group and a page is necessary and how to grow your branded groups organically.
Point of Switch
- It is constant giving when running a group and creating a community.
- What can you do?An example is the fitness space
- Find 5 micro influencers that have 10 to 15,000 people following
- With info products and reach out to them and ask if you can bundle your product and offer a discount.
- Start posting their content before running a poll and ask who is their favorite. And whoever stands out, get their info product.
- Instead of selecting one of them – run a poll 3 -4 months in advance.
- On Prime Day, they ran an offer for everybody in their group.
- Create a cross promotion.
- And you just keep paying it forward.
- Keep your groups active by cross-posting content
- Share something valuable to them. Keep commenting and liking.
- Even if they never buy — they could help.
How to Grow Branded Groups
- if you start your group,start with fun and light-hearted posts
- A page link with a group link as a pinned post
- Run a piece of content – keep it funny and light
- Run a $5 a day ad.
- Make sure that ad is targeted.
- Take the pinned post from the group.
- When people start coming in to the group get that pinned post and boost it.
- Boost it to everybody liking it AND their friends and ask them to join the group.
- Group versus a page
- Keep your groups closed because it feels exclusive and keeps people feeling safe from all the spammers and bullshits.
- Keeps those spammers out.
- Filtered.
- You can post majority of your stuff in the group and some stuff to the page.
- Once or twice a month post on the page. But keep the pinned post at the top of the page.
- Run a piece of content with your messenger bot.
- two messenger bots – would you be interested in joining this group?
- Make the group about the niche or lifestyle – make them see why they would want that product.
- Any kind of topic – don’t talk about what everyone else is talking about
- Example: baby section – don’t talk about baby safety. Everyone is talking about that. Make it about how parents will save time.
Here is a dark secret……
- We will get our product with ten other of our competitors and set it up with 5 influencers to do a review.
- Yours might be great but mine will be a little bit better because I paid the influencer for it. This happens all the time!
- people think you need to have a huge following but you don’t.
- What you need is huge engagement. That is enough.
- Get the people in your group talking.
- Hook: can we send you this product and have you test them?
- How to do this: get ten samples from Alibaba and give them away to the group.
- Let them come back and do an un-boxing.
- People will then want to buy so tell them it will be ready in a week.
- Other scenario: they have parts they do not like or you could improve on – LET THE MANUFACTURER KNOW and fix it.
- Get back with new samples and do the whole process again.
- And now it becomes perfect — you didn’t have to tell people that it is great. They did the marketing for you.
Looking for audiences…
- A category has sub categories
- Teething rings ->is not just babies. Your keywords will be infants, teething, baby tips groups, 0-3 months new moms group, new parent helpline group, what your mom didn’t tell you about having a baby.
- Just make it about the lifestyle.
- It is a digital campfire.
- PRO TIP: If you learn how to generate headline – that is the idea for your niche group. A group name is a headline that people will connect with and will want to click.
- Let people buy what they want and register after. Not the other way around.
Connect with Steven Black:
Website: http://unstoppablefba.com/about/
Send him an email: http://unstoppablefba.com/contact-us/
Unstoppable FBA Facebook Group JOIN: https://www.facebook.com/groups/unstoppableAMZ/
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