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Join us as we get deep with Amazon PPC with some of the leading names in the Amazon Community. Brian Johnson, Liz Adamson and George Meressa will be in the hot seat.
A bit of a background
- Brian Johnson is with Canopy Management and has been doing this for awhile now. His agency has seen a lot of spikes and downs in the data.
- George Meressa has seen crazy spikes for the last two weeks. He set up his company in 2011. His company works on Amazon advertising.
- Liz Adamson is from E-gility, company based in Utah. She has worked on PPC since 2011.
What the Data Says
- Tremendous increase in sales the last few weeks.
- There have been issues with getting the supply in.
- A- Cost is halved.
- Sales have gone up but there seems to be problems with supply.
- They just cant deal with the sheer demand of it.
- A sudden spike in sales.
- Electronic companies have seen a surge in sales.
- Toy brands have increased in sales by 300% and launching new products on sponsored brands.
- Home decor is also seeing a big spike on a sales.
- They have moved away from their FBA and switched to FBM.
- Essentials sales, ROAs double.
- Advertising is doing very very well for these clients.
- Sellers who didn’t panic and did not turn off their advertising has now seen the benefits.
- Cost per Impression is dropping.
- ROAs dropped but coming back up.
- new to Brand purchases going up.
- Set up your re-targeting ads.
- Use your DSP ads. people are home more and on screen more.
Problems and opportunities
- Switch to FBM — people want their stuff earlier.
- Conversions start to go back up again.
- Focus the ads on conversation rate and ship availability.
Changes and forecasts
- A lot of events are being moved to September!
- Plan your events and forecast that there will be many events in Autumn: October or September
- Be happy and optimistic.
- Keep track of your business.
- How important is PPC for ranking?
- You can not bludgeon your way to the top with PPC anymore.
- You need to make sure to measure your conversion rate against your ranking by checking your listing through all different platforms.
- Drop your price to increase conversion or pull back.
- Look at geo-rank.
Metrics that matter
- ROAS – Return on Ad Spend or sales divided by spend. The higher the ROAS, the better.
- New to Brand – looks at whether or not the customer purchased the product within the last 60 days, if not then they are new to brand.
- You want to re-target them and turn them into repeat customers.
- PPC does not magically get you to page 1.
- You need to qualify the keywords.
- Campaign history is important.
- Minimum ad spend: $3,000 / month.
- This can vary and depend on the brand
- This is a good testing ground before you move out of different areas of testing.
- ROAS – Return on Ad Spend or sales divided by spend. The higher the ROAS, the better.
Changes in Amazon
- Campaign bidding strategy has changed.
- Fixed bidding strategies allowed launching right away.
- Campaigns ramp up faster with the right keywords.
- Common mistakes: using broad
- Using one match type.
- Make sure you have right structure and right keywords.
- Tool allows you to find any ASIN similat to yours.
- It will show you how much is your market share.
Amazon This Year!
- This year’s focus on Amazon is store front display.
- Get a subpage for each category
- They should find products easily and not dig through your products.
- Start from the top down.
- Start with the hero products or best sellers.
- Start with a larger group.
- Prevent stores that do not convert:
- ADD THAT YELLOW CART BUTTON.
- Mimic your Amazon listing, make sure it looks familiar to the Amazon buyer.
- Occupy your ads that belong to you!
- Top seller’s: supplements.
- Open advertising OUTSIDE of Amazon.
- target people looking outside of Amazon.
- Use open exchange remarketing.
- The cost per thousand impression is lower.
To get help, or if you have any question then get in touch with us: danny@sellersessions.com
If you are looking for help or more information check out: https://sellersessions.com/case-studies/
Our Sponsors:
- Thrasio – Lead Sponsor https://www.thras.io/
- Sellers Alley / YLT Translations – Boat Party https://ylt-translations.com/ & https://sellersalley.com/
- Urtasker – Merchandise https://www.urtasker.com/
- GEMBAH – Care Packages https://gembah.com/
- pingpong – Lanyards https://pingpongpayments.com/
- Alex De Lilla – Design and branding https://alexdelilla.com/
SellerSessions LIVE — Tickets SOLD OUT!
Send Danny an email to get on the wait list: Danny@SellerSessions.com
About SellerSessions 2020
- Our venue this year: The David Game Keynote Theatre, with tiered seating.
- This year we are supporting a charity and a portion of the proceeds will be given to Tomy’s pioneering studies for prevention of babies born asleep: https://www.tommys.org/
- We will give away 5 FREE tickets for single-parent Amazon sellers. If you know anyone please get in touch to get the details.
- Confirmed speakers and more to come:
- Brandon Young
- Dr Yev Marusenko
- Destaney Wishon
- Zack Franklin
- Nadine Schöpper
- Liran Hirschkorn
- Ivelin Demirov
- Dr Ellis Whitehead
- Paul Harvey
- And yours truly, Danny McMillan. I will be hosting the show and speaking on a topic.
? Need help with your Amazon PPC?
Check out what we do here: ✔️ SellerSessions.com/Agency/
Take a look at some of our client case studies:
✔️ SellerSessions.com/Case-Studies/
❌No Set up Fees
❌No Long Term Contracts
Unlike some agencies, we do not take:
❌ Percentage of your profit
❌ Percentage of your Revenue
❌ Percentage of your Ad Spend
Get in touch for a free account audit…
Connect with SellerSessions and DATABrill:
- https://sellersessions.com/agency/
- Email: Danny@databrill.com
