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Background

• Hypothesis: rank both products (one that is dead and one that sold) regardless of sales history and see how both perform under the same benchmark.

The Experiment

• Paul has private Amazon brand
• His experiment is on Christmas toys and launched them around Christmas: a ghost one and another with very horrendous sales history:
  • Girls listing: 1 1/2 year old, Boys listing: 1 week old
  • take both products and place them on a rebate-bot flow
  • Got 260 subscribers using this flow:

The Flow

• Video ad – not intense
• Added animation to the listing itself
• Advertised it on Facebook
• Spent 70 pounds on each product
• Gives them SFB instructions: search, find, buy product.
• On the SFB flow, used the same keywords
• We have the bad product and the ghost product.
• Now there are seventeen copycats and plagued by bad reviews and  black-hatters.
• RESULT: REBATES NEGATE BAD REVIEWS
• Results are far less with coupons.
• The add-to-cart plays a role.
• SFB works realyyy well (with emphasis supplied!)

2020 Predictions

• Next year will be a big year for chatbots
• As long as you are using chatbots right now, you are ahead of the curve.

Insights

• WhatsApp or Messenger? Countries in first world are more inclined for WhatsApp.
• IG integrating with FB? Let’s wait and see how they will integrate that with messenger. 
• The more a platform gets saturated, the less effective it becomes.
• The PPC costs are going up.
• Benefits: cost per message has gone up a lot.
• Mobile social commerce is the next big advertising real estate.
• START OWNING YOUR LISTS.

Check out the PPC Series FIRST installment of our series HERE: https://sellersessions.com/amazon-ppc-campaign-set-up-keywords-first-approach/

? Need help with your Amazon PPC?

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✔️ SellerSessions.com/Case-Studies/

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❌ Percentage of your profit
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• https://sellersessions.com/agency/
• Email: Danny@databrill.com

Connect with our guests: Email Paul Harvey at paul@sellerchatbot.com