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Today Ben Sloyan drops by and we cover some key components of voice search pertaining to Alexa. Are you ready to add voice search to your marketing activities?
A bit of background
- Ben Sloyan is the Co-founder and CEO of Brand Dot. The only mobile-first Amazon agency with an in-house voice commerce department.
All About Alexa Skills
- A voice app interfaces your voice and your phone.
- You can do in-skill purchasing or products marketing.
- Example – you build a skill around football warm apps, you can drive voice traffic to your product.
- Alexa is integrated with Amazon pay, making the transaction seamless.
Why use Alexa Skills now?
- Creating an Alexa skill now will get you more data, more review before everyone else jumps to this trend.
- Get in now before it gets too jam packed.
- Alexa skills started 2014 but started taking shape and in 2017, it took shape as a potential sales channel and we were looking at $200 million globally on sales driven through voice commerce and by 2018 it reached $2 Billion.
- By 2022, it is going to be $40 billion as a market.
The science behind voice search
- The Amazon Choice Badge
- You should get it if possible.
- In-skill purchasing can drive profit to your sites, Alexa will also recommend products based on Amazon Choice Badge.
- Keyword research
- 5 words on average on Alexa, prefers long tail and there are no tools out there to give you the excclusive words but you can use more natural language.
- These are usually the ones that start with question words.
- Look at the buyer intent.
Summary of the steps
- it depends on what you want to build.
- Amazon makes it easy for basic ads.
- Check out Amazon’s blueprint for skills — these are the templates that you can work with.
- You do not need to know how to code unless you want a more advanced skill build.
- Rule of thumb: a thousand plus in terms of keywords by search volume.
Connect with our guest, Ben Sloyan
- Phone: 0800-808-5367
- https://branddot.digital/
To get help, or if you have any question then get in touch with us: danny@databrill.com
If you are looking for help or more information check out: https://sellersessions.com/case-studies/
- Catch Dr. Ellis Whitehead at SellerSessions LIVE 2020!
- ↪️Saturday May 9, 2020 ?Here’s the link to book your tickets http://bit.ly/ssl2020uk
- Conference ticket includes access to the Sellers Alley and YLT Translations”Boat Party”
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About SellerSessions 2020
- Our venue this year: The David Game Keynote Theatre, with tiered seating.
- This year we are supporting a charity and a portion of the proceeds will be given to Tomy’s pioneering studies for prevention of babies born asleep: https://www.tommys.org/
- We will give away 5 FREE tickets for single-parent Amazon sellers. If you know anyone please get in touch to get the details.
- Confirmed speakers and more to come:
- Brandon Young
- Dr Yev Marusenko
- Destaney Wishon
- Zack Franklin
- Nadine Schöpper
- Liran Hirschkorn
- Ivelin Demirov
- Dr Ellis Whitehead
- Paul Harvey
- And yours truly, Danny McMillan. I will be hosting the show and speaking on a topic.
Buy Tickets HERE http://bit.ly/ssl2020uk
Don’t just take our word for it…
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?”Quality Actionable Content”
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✔️ SellerSessions.com/Case-Studies/
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Connect with SellerSessions and DATABrill:
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- Email: Danny@databrill.com
