Website Conversion Optimisation – Landing Page Development


In this session we will look at why sliders are bad. When ugly landing pages work, what to avoid with affiliate style pages and building out a landing page our home page with research. Why it makes sense to have a team that work on all the different facets and you all bring the knowledge together for a better user experience.

Why sliders are bad https://cxl.com/blog/dont-use-automatic-image-sliders-or-carousels/

Research into building a landing page

Who is on your team?

Designer, Copywriter, UI and researcher for your customer avatar.

When you try to do all this yourself, it will be hard to get a great product finished as the skills

Tools

https://www.colourlovers.com/

Customer feedback

https://www.pickfu.com/

https://fivesecondtest.com/

https://www.usertesting.com/

https://www.userzoom.com/

Browser validation tool

https://www.browserstack.com/

A/B Testing

https://www.optimizely.com/

Check out this episode!

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